Reducing Product Risk

by Nenad Laskovic

This course will teach you what the four main product risks are and how to successfully overcome them by using a structured approach. For each of the four product risks we will present proven techniques for addressing them.

What you'll learn

Addressing product risks is a very important topic for anyone developing a new product or service, since 40% to 60% of software products fail to meet the expectations. Your goal as a product manager is to ensure that those risks are addressed and that your initial assumptions are validated before your company invests the time and effort in developing or improving a product. In this course, Reducing Product Risk, you’ll learn to identify and address the four main risks facing product development. First, you’ll explore those four main product risks: demand risk, value risk, feasibility risk and business viability risk and how each of them could be relevant to your product and company. Next, you’ll discover different techniques for testing each of those four risks. Finally, you’ll learn how to work together with UX designers, technical teams, and stakeholders on testing and validating your assumptions. When you’re finished with this course, you’ll have the skills and knowledge on how to reduce product risks needed to ensure the high level of confidence before the product development starts.

About the author

Nenad Laskovic is a product manager with more than 20 years of international experience gained from working in both startups and large corporations in Canada, the Netherlands and Germany. He started his career as a software developer, while for the last 10 years he has been working as a product and a project manager. This broad experience helps him to better understand the needs of customers and stakeholders, as well to communicate more effectively with development teams.

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