- Course
- Core Tech
Exploring Targeting Stakeholders
Creating roadmap alignment can be challenging. Designing for goals and using the appropriate insight methods can enable you to create a measurable difference. This course shows how to put the customer at the heart of planning and development.
What you'll learn
Every organization has deeply held beliefs about "how things are done around here". Creating roadmap alignment can be challenging with these ingrained orthodoxies. In this course, Exploring Targeting Stakeholders, you’ll learn to use insights to galvanize opposing views in the organization, making a measurable difference. First, you’ll explore how to use primary research-created personas throughout a project lifecycle. Next, you’ll discover how to define and manage stakeholders, guiding them through prioritizing requirements. Finally, you’ll learn how to use Action Research to measure and improve your product. When you’re finished with this course, you’ll have the skills and knowledge of strategic product management needed to align stakeholders to your vision.
Table of contents
About the author
Jonathan combines over 25 years experience in digital design, brand strategy with user experience. He is an active practitioner within Retail, Healthcare and Energy.