Description
Course info
Level
Advanced
Updated
May 14, 2020
Duration
1h 41m
Description

Every organization has deeply held beliefs about "how things are done around here". Creating roadmap alignment can be challenging with these ingrained orthodoxies.

In this course, Exploring Targeting Stakeholders, you’ll learn to use insights to galvanize opposing views in the organization, making a measurable difference.

  • First, you’ll explore how to use primary research-created personas throughout a project lifecycle.
  • Next, you’ll discover how to define and manage stakeholders, guiding them through prioritizing requirements.
  • Finally, you’ll learn how to use Action Research to measure and improve your product.
When you’re finished with this course, you’ll have the skills and knowledge of strategic product management needed to align stakeholders to your vision.
Course FAQ
Course FAQ
What is the difference between user personas and segmentation?

User personas are sets of characters based on real world observation, including tasks, skills, mental models and goals.

Segmentation presumes there is a relationship between various demographics and their purchasing behaviors, analyzying, customers, activities, interests and opinions.

Personas are used for features and requirements, functionality, prioritization and guiding user research. Where a segments are used for product development, media, and communication strategies.

Who is this course for?

This course is great for new project managers or those who need to break down ingrained orthodoxies in their organization.

What will I learn in this course?

Some of the major topics that will cover will include understanding the difference between segments and personas and how to use them, and how to manage your stakeholders by creating a RACI capturing and organizing requirements with a prioritization methodology.

What prerequisites do I need?

Before beginning the course, you should be familiar with managing requirements and how they're used in the design and development process.

About the author
About the author

Jonathan combines over 25 years experience in digital design, brand strategy with user experience. He is an active practitioner within Retail, Healthcare and Energy.

Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
[Autogenerated] Hi, everyone. My name is Jonathan Lovat Young and welcome to my course, exploring targeting stakeholders. I'm an experienced strategist Love, experience creating a roadmap where your stakeholders error aligned is really hard. There's so many people to consider knowing how to put the customer at the heart of planning and actively involved in your stakeholders in the process can galvanize those opposing views. In this course, we're going to answer many of the questions you were too afraid to ask or have the time to think about in creating powerful roadmaps. Some of the major topics that will cover will include understanding the difference between segments and personas and how to use them. How to manage your stakeholders by creating a racy capturing an organizing requirements with a prioritization methodology. Creating your Action Research Plan. How to Build Dashboards for leadership. By the end of this course, you'll know how to formally manage a wide group of stakeholders engaging them in your requirements. With a research plan designed to improve your product performance, you'll switch from tactical firefighting to be in complete control with a strategic view. Some of the methodologies error hard and slow to learn, but once mastered, you'll have an entire new set of powers before beginning the course. You should be familiar with managing requirements and how they're used in the design and development process. I hope you'll join me on this journey to learn the management techniques with exploring targeting stakeholders course at Pluralsight.