User personas are sets of characters based on real world observation, including tasks, skills, mental models and goals.

Segmentation presumes there is a relationship between various demographics and their purchasing behaviors, analyzying, customers, activities, interests and opinions.

Personas are used for features and requirements, functionality, prioritization and guiding user research. Where a segments are used for product development, media, and communication strategies.

This course is great for new project managers or those who need to break down ingrained orthodoxies in their organization.

Some of the major topics that will cover will include understanding the difference between segments and personas and how to use them, and how to manage your stakeholders by creating a RACI capturing and organizing requirements with a prioritization methodology.

Before beginning the course, you should be familiar with managing requirements and how they're used in the design and development process.