Every company has a different process for making product decisions. What to build? What not to build? In what order? How to build it? How does it work? Startups have less money, talent, and expertise than established companies, but they sometimes win. How? Speed and flexibility. Decision making is a critical ingredient in a startup’s speed and flexibility. In this presentation, Jeff Whitlock will explore key lessons of product decision making at startups and provide ideas for how you can implement these lessons at established companies.