Featured resource
2025 Tech Upskilling Playbook
Tech Upskilling Playbook

Build future-ready tech teams and hit key business milestones with seven proven plays from industry leaders.

Check it out
  • Course
    • Libraries: If you want this course, consider one of these libraries.
    • Core Tech

The Strange Alliance: Front 2019

Front UX & Product Management Case Study Conference | The Strange Alliance | Lauren Treasure

Front - Pluralsight course - The Strange Alliance: Front 2019
Front
What you'll learn

Product teams often view a customer’s interaction with their offering as limited within a set of product features. But to a customer, it really extends to the end-to-end experience with your entire brand — from acquisition ads, targeted emails and sponsored content, to the website, the software or physical product experience, and continued via support interactions. Consider how much better the customer journey is with a consistent experience across every interaction. But how do you make it consistent when all you can control is the UX in your product area? In this presentation, Lauren Treasure will provide a framework on how to build and maintain strong relationships with your counterparts across the organization, as well as real examples from Chatbooks and Ancestry.

Table of contents

About the author
Front - Pluralsight course - The Strange Alliance: Front 2019
Front

The product case study conference and boot camp for product managers and UX designers in Salt Lake City and Park City.

Get access now

Sign up to get immediate access to this course plus thousands more you can watch anytime, anywhere.

Get started with Pluralsight