Course
Skills
SEO Fundamentals
SEO Fundamentals is an easy-to-follow course that provides a quick way to do SEO and get you started ranking in the search engines.
What you'll learn
SEO can be a daunting topic to tackle, however utilizing the Lean SEO framework will help you easily do SEO. In this course, SEO Fundamentals, we focus on just the essential knowledge needed to consistently rank high in the search engines. First, you’ll learn what content the search algorithms like. Next, you'll discover how to easily scale your SEO efforts. On completion of the course, you will be able to positively impact your website’s traffic flow through a solid SEO strategy that is built to withstand the many search algorithmic changes.
Table of contents
Course Overview
1min
Introduction to Lean SEO
18mins
- Introduction 1m
- Introduction 2m
- Course Setup and Approach 4m
- Module Overview 1m
- Course Setup 4m
- The Need for an SEO Framework 3m
- Introducing the Lean SEO Framework 4m
- SEO Frameworks 3m
- The Benefits of Lean SEO 2m
- The Lean SEO Framework 4m
- Action Items and Summary 3m
- Benefits of the Lean SEO Framework 2m
- Module Summary 3m
SEO Discovery
56mins
- Introduction 3m
- Introduction 3m
- Exploring Your Website 2m
- Website Exploration 2m
- Website being Discovered 2m
- Your Website Being Found 2m
- Google Search Console 2m
- Google Search Console 2m
- Google Analytics 4m
- Google Analytics 4m
- Evaluating Your Search Results 1m
- Search Results 1m
- Search Operators 9m
- Utilizing Search Operators 9m
- The Importance of User Intent 2m
- The Importance of User Intent 2m
- CASE STUDY: Interior Design Consultant 2m
- Sara's Case Study 2m
- Website Purpose 6m
- Your Website's Primary Purpose 19m
- Competitive Health Status 1m
- Your Competitive Health Status 1m
- Competitive Metrics 1m
- Search Metrics that Matter 1m
- CHS Survey 3m
- Competitive Health Status Survey 3m
- A Data Driven Approach 1m
- Data Driven Approach 1m
- MozBar 3m
- The Power of MozBar 3m
- Google Keyword Planner 3m
- Uncovering Insights with GKP 4m
- Content & Screaming Frog 5m
- Screaming Frog 5m
- Connecting the Data 3m
- Connecting the Data 3m
- SEO by Industry 3m
- SEO by Industry 2m
- Action Items 1m
- Module Action Items 1m
- Conclusion 2m
- Module Summary 3m
Conducting Content-driven Research
32mins
- Introduction 2m
- Introduction 2m
- Phase 1: Research 1m
- Phase 1: Research 1m
- Retiring Keyword Research 1m
- Retiring Keyword Research 1m
- Search Demand Curve 3m
- The Search Demand Curve 2m
- Content-Based Research 1m
- The New Approach: Content-based Research 1m
- Phrase Based Indexing 3m
- Phrase Based Indexing 3m
- Introducing Content Types 2m
- Introducing Content-Types 3m
- Finding Content Types 1m
- Finding Content-Types 1m
- Approach #1: Google Suggest 2m
- Using Google Suggest 2m
- Approach #2: Your Website 1m
- Using Your Website 1m
- Approach #3: Successful Websites 2m
- Using Blogs 2m
- User Intent & Content Types 1m
- User Intent & Content-Types 1m
- Intent-Phraseology 2m
- Intent-phraseology 2m
- Keyword Intent 3m
- Keyword Intent 3m
- Content Intent 4m
- User Intent Content 4m
- Action Items 1m
- Action Items 1m
- Module Review 1m
- Summary 1m
Running Your SEO Experiment
61mins
- Introduction 2m
- Revisiting CHS 1m
- Phase 2: Create 3m
- Understanding MVCs 1m
- What MVCs Are Not 2m
- Tactics to Develop MVCs 2m
- Tactic #1: Popular 3m
- Tactic #2: Expert-based 6m
- Tactic #3: Vuration 3m
- Thoughts on AI 3m
- Minimum Viable Optimization 2m
- Google Expectations 3m
- Adapting the Lean SEO Framework 3m
- Fixing Relevancy 10m
- Fixing Authority 3m
- Phase 3: Testing 5m
- Actions Items 6m
- Module Summary 2m
Data-driven Decision Making
60mins
- Introduction 2m
- Phase 4: Measure 3m
- Increased Visibility & Targeted Traffic 3m
- User Engagement 2m
- Conversions 1m
- KPIs - Make a Wish Foundation 2m
- KPIs - Devin Super Tramp 2m
- KPIs - Underground Anime Crew 4m
- PPS Meeting 6m
- Pivoting 2m
- Persistance 3m
- Scaling 4m
- Phase 6: Scaling 6m
- Content Enhance 4m
- Content Flow 3m
- Content Amplify 7m
- Module Summary 4m
