Getting Your Customers Involved with ICAgile
By Milena Pajic
Course info
Course info
Description
At the core of involving your customers early in the project/product development process is a thorough knowledge of the agile framework and the importance of frequent communication. In Getting Your Customers Involved with ICAgile, part of the ICAgile Certified Professional – Agile Fundamentals Path, you’ll learn how to distinguish between customer roles and engage with each one appropriately. First, you’ll learn what the main customer personas are. Next, you’ll explore how to involve them and gather feedback appropriately, Finally, you’ll discover how to categorize this feedback and fill your product backlog with prioritized tasks to adapt the product. When you’re finished with this course, you’ll have a foundational knowledge of the customer's influence on product development that will help you as you move forward in delivering value to your customers.
About the author
Milena Pajic has more than a decade-long career in IT industry, leading distributed teams and managing projects on the international level. Software developer by education, she dug deep into the code, earned significant hands-on experience and learned the rules of the game
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Section Introduction Transcripts
Course Overview
Hi all, my name is Milena Pajic. Welcome to my course Getting Your Customers Involved with ICAgile, part of the ICAgile Certified Professional Agile Fundamentals path. I am a master of computer science, PMP certified professional, professional Scrum master, and a true Kanban evangelist. This course focuses on the importance of early and continuous customer involvement in product and project development. Some of the major topics that we will cover include defining main customer personas and their dynamics, benefits of customer involvement and pitfalls of omitting it, different feedback gathering techniques, and process of product adaptation. By the end of this course, you will have a solid foundation to plan and carry through frequent communication with your customers, choose the right feedback gathering technique, and reprioritize tasks in your product's backlog to deliver value. Speaking from my experience, customer engagement is sometimes easier said than done. So we'll follow the two development teams from the same company on their product development journey. I hope you'll join me to learn how to benefit from the early customer involvement and expand your skills.