Google Analytics Fundamentals

Quickly master Google Analytics with this hands-on, scenario-driven course, and start measuring the performance of your websites today.
Course info
Rating
(259)
Level
Intermediate
Updated
September 18, 2012
Duration
2h 15m
Table of contents
Description
Course info
Rating
(259)
Level
Intermediate
Updated
September 18, 2012
Duration
2h 15m
Description

Quickly master Google Analytics with this hands-on, scenario-driven course and start measuring the performance of your websites today. This course begins with the basics on how Google Analytics works to collect your website visitor's activity and when this activity data will be visible in reports to you, as well as, provides you step by step instructions to get the default tracking setup on your site. From there, we add on the types of activity you can track and how you enable tracking for common scenarios, including: tracking page views and events (e.g., link clicks and file downloads), e-commerce transactions, social love (e.g., Likes), and marketing campaigns. We then look at some approaches you can use to protect yourself from noise and information overload, and conclude showing how to use Google Analytics Core Reporting and Management API's from your own applications and considerations for using Google Analytics in mobile device applications.

About the author
About the author

Zoiner Tejada is a Windows Azure MVP and the president and chief problem solver at TejadaNET, providing strategic guidance to enterprises and startups leveraging cutting edge cloud technologies from Microsoft.

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