Google Analytics Fundamentals

Quickly master Google Analytics with this hands-on, scenario-driven course, and start measuring the performance of your websites today.
Course info
Rating
(270)
Level
Intermediate
Updated
Sep 18, 2012
Duration
2h 15m
Table of contents
Introducing Google Analytics
Pageview, Event Tracking and Funnels
E-commerce, Social and Campaign Tracking
Managing Reports and Data
Programming Google Analytics
Description
Course info
Rating
(270)
Level
Intermediate
Updated
Sep 18, 2012
Duration
2h 15m
Description

Quickly master Google Analytics with this hands-on, scenario-driven course and start measuring the performance of your websites today. This course begins with the basics on how Google Analytics works to collect your website visitor's activity and when this activity data will be visible in reports to you, as well as, provides you step by step instructions to get the default tracking setup on your site. From there, we add on the types of activity you can track and how you enable tracking for common scenarios, including: tracking page views and events (e.g., link clicks and file downloads), e-commerce transactions, social love (e.g., Likes), and marketing campaigns. We then look at some approaches you can use to protect yourself from noise and information overload, and conclude showing how to use Google Analytics Core Reporting and Management API's from your own applications and considerations for using Google Analytics in mobile device applications.

About the author
About the author

Zoiner Tejada is a Windows Azure MVP and the president and chief problem solver at TejadaNET, providing strategic guidance to enterprises and startups leveraging cutting edge cloud technologies from Microsoft.

Section Introduction Transcripts
Section Introduction Transcripts

Introducing Google Analytics
Zoiner Tejada: Hi, this is Zoiner Tejada for Pluralsight. And in this course we will be covering Google Analytics fundamentals. If you have built or planning to build a web site you will likely want to measure the effectiveness of your marketing and the engagement of visitors within your web site property. Google Analytics is the tool that makes it easy to do just that. In this course, we will take a scenario-driven approach to applying Google Analytics that will get you up and running quickly. The content is targeted largely to the non developer with features that require more involved programming covered in the last module. To make things as easy as possible we provide a sample web site you can use to play around with Google Analytics, so even having a web site is not a prerequisite. In this course we will cover the fundamental scenarios needed for most web sites. We will cover the basics of tracking, visits and visitor activity using page views and events, we'll build upon that to show tracking and more specialized forms of engagement. Such as ecommerce, social media, and marketing campaigns. Then we'll step back from collecting data to focus on managing reports and collecting data, and specifically how you can customize your dash boards and reports and e-mail your reports, export your data, and send alerts when certain thresholds are crossed. We'll conclude with showing how you can program against Google Analytics by querying for data using the management and core reporting APIs and touch on the topic of tracking mobile app use. In this module, we will give you an overview of Google Analytics, show you how to set up a sample web site to play around with and start collecting metrics right away. With that in place, we'll give you a tour of the Google Analytics web UI and illustrate some of the powerful reports which you should be familiar.

E-commerce, Social and Campaign Tracking
Module 3: E-commerce, Social and Campaign Tracking. In this module, we will look at tracking e-commerce activity, how you can capture social interaction, how you build URLs to track marketing campaigns and how you can enhance tracking with custom variables.

Managing Reports and Data
Module 4: Managing Reports & Data. In this module we'll look at customizing through analytics dashboards and creating custom reports. We'll share reports and show how you can export data as well as how you can create alerts when certain thresholds have been reached. Finally, we look how you can manage noise and information overload.

Programming Google Analytics
Module 5: Programming Google Analytics. In this module, we put our developers hands-on. Don't worry, it's nothing too advanced. We'll take a look at how you can program Google Analytics. We'll start with an overview of the available APIs and then dive down into using the management and core reporting APIs. Finally, we'll wrap up with a discussion of the STKs available for mobile app tracking and when you should be using those.