Google Analytics for Creative Professionals

This course will cover how to use Google Analytics, to guide your creative choices. Aimed at creative pros who may be great with design tools, but shy away from spreadsheets, this course cuts through the jargon to deliver lessons that make sense.
Course info
Rating
(18)
Level
Beginner
Updated
July 6, 2016
Duration
3h 27m
Table of contents
Description
Course info
Rating
(18)
Level
Beginner
Updated
July 6, 2016
Duration
3h 27m
Description

Learn how to meld your human intuition and creativity with the latest data-analysis techniques, and transform yourself into a "Creative Data Scientist." This course, Google Analytics for Creative Professionals, will show you how to read and analyze web traffic, explaining things so that even the most "numbers-phobic" creative can grasp the basic concepts. First, you'll learn how to install analytics on your site and configure it so you see only the information that you need, without getting distracted by things like "Ghost Spam" that clutter up your report. Next, you'll learn how to connect the cold, hard numbers to your creative efforts, so that you can grow your audience by giving them more of what they like -- without missing the crucial insights that only a creative professional can have. Finally, you'll learn how to produce and share reports within your organization. By the end of this course, you'll be able to use both data and human creativity to come up with innovative solutions, helping you to become a "Creative Data Scientist."

About the author
About the author

David LaFontaine is an author, journalist, digital media consultant, and adjunct professor at the University of Southern California.