Understand a Site's Traffic Using Google Analytics

by Daniel Stern

Google Analytics helps you make actionable decisions that can have a dramatic impact on engagement and conversions. This course will teach you how to add Google Analytics to a website, create custom campaigns, and evaluate the results via reports.

What you'll learn

While the costs associated with online advertising continuously grow year after year, businesses and developers need to make informed decisions regarding what is effective and what is not, in order for their business to thrive in a highly competitive market.

In this course, Understand a Site's Traffic Using Google Analytics, you’ll learn to use Google Analytics to evaluate your site’s traffic and make decisions that will make a measurable difference for your client, employer, or business.

First, you’ll explore the process of implementing Google Analytics, applying the necessary JavaScript code to your application, and noting the results in your Google Analytics dashboard.

Next, you’ll discover how to create campaigns, pinpointing and categorizing the source of traffic to your application.

Finally, you’ll learn how to select and analyze Google Analytics reports, including Geography and Demographics, and turn that data into action points that can improve return on investment.

When you’re finished with this course, you’ll have the skills and knowledge of Google Analytics needed to optimize your advertising campaigns, understand your audience, and guide your client and employer to greater revenue and user satisfaction.

About the author

Daniel Stern is a coder, web developer and programming enthusiast from Toronto, Ontario, where he works as a freelance developer and designer. Daniel has been working with web technologies since the days of the dial-up, and is especially keen on JavaScript, CSS, Angular, React and TypeScript. Over the course of his work as an open-source developer, he's created many community-standards web tools including Angular Audio and Range.CSS. His tool, Range.CSS, was featured in a guest article on CSS-T... more

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