How to Speak to Business Leaders
This course helps you improve your mastery of language used with managers and executives to help you be effective and influential in conversations with business leaders. We talk about the why and how of learning new language, as well as discuss key terms in various business functions, and have a conversation about terms to avoid.
What you'll learn
In the first module, we talk about your potential power and influence, and why you should walk down this path of understanding and using business leadership language. Then, we talk about words and phrases in finance, marketing, HR, and at the general executive level. Finally, we'll talk about the surrounding words and phrases to avoid, giving some examples and the reasons why to avoid them.
Table of contents
- Introduction 1m
- Meet John 1m
- Why Understand the Language of Business? 3m
- Your Impact on Decisions and Direction 2m
- Building Trust in Your Relationships 3m
- How Business Leaders Think 2m
- How Technologists Think 2m
- Where Business Leaders and Technologists Intersect 2m
- Examples of Great Teams 2m
- Why Business + Tech Teams Fail 2m
- Marketing 101: Features vs. Benefits 4m
- Wrap-up 2m
- Introduction 0m
- 5 Rules 3m
- Business Functions 1m
- Business Vocabulary 1m
- Words and Phrases Disclaimer 2m
- Financial: GAAP 2m
- Financial: Profit & Loss Statement 1m
- Financial: Revenue 1m
- Financial: Cash Flow 2m
- Financial: Expenses 1m
- Financial: Profit 2m
- Financial: Gross Margin 1m
- Financial: EBITDA 2m
- Financial: Balance Sheet 1m
- Financial: Fiscal Year 2m
- Financial: Burn Rate 1m
- Financial: Fixed Costs 1m
- Financial: Debt 2m
- Wrap-up 1m
- Introduction 0m
- Marketing: Marketing 2m
- Marketing: Sales 1m
- Marketing: The 4 P's 1m
- Marketing: Target Market 1m
- Marketing: Customer Profile 2m
- Marketing: Market Segmentation 2m
- Marketing: Demographics 1m
- Marketing: Disposable Income 2m
- Marketing: Sales Cycle 2m
- Marketing: Trademark 2m
- Marketing: Price Gouging 2m
- Marketing: Brand 1m
- Marketing: SWOT Analysis 1m
- Marketing: Inbound Marketing 1m
- Marketing: Marketing Funnel 1m
- Marketing: Above the Fold 1m
- Wrap-up 1m
- Introduction 0m
- Human Resources: FTE 1m
- Human Resources: Exempt Employee 1m
- Human Resources: Set a Precedent 1m
- Human Resources: Arbitration 1m
- Human Resources: Attrition 1m
- Human Resources: Millennials 1m
- Human Resources: Cafeteria Plan 1m
- Human Resources: Corporate Culture 1m
- Human Resources: Corrective Action 1m
- Human Resources: Cross-functional Team 1m
- Human Resources: Due Diligence 1m
- Human Resources: Emotional Intelligence 1m
- Human Resources: RIF 1m
- Human Resources: Employee Engagement 1m
- Wrap-up 1m
- Introduction 1m
- Executive: NDA 3m
- Executive: Pivot 1m
- Executive: 50,000 Foot View 1m
- Executive: Transparency 1m
- Executive: Gatekeeper 1m
- Executive: Champion 1m
- Executive: Low-hanging Fruit 1m
- Executive: Back Office 1m
- Executive: Show Stopper 1m
- Executive: Best Practices 1m
- Executive: Push the Envelope 1m
- Executive: Controls 1m
- Executive: Material 1m
- Wrap-up 1m
About the author
Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages JibberJobber.com, a CRM for job seekers. Jason has authored three books.... more
