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Business Analysis for Product Owners (IIBA®-CPOA)

by Casey Ayers

This course will teach you how to apply business analysis skills to product ownership, helping you to become a better leader and maximizing the value your product can offer. This course can help prepare you for the IIBA-CPOA certification as well.

What you'll learn

Product owners play an essential role in guiding the development and deployment of many organizations' most important products and services. In this course, Business Analysis for Product Owners (IIBA®-CPOA), you'll see how to integrate the mindset and best practices of business analysis into this role, and greatly enhance the value you offer to your product team and the value your product offers to customers. First, you'll learn more about the roles of product owners and business analysts, understanding the core functions and traits that make each so critical to organizational success. Next, you'll discover how to bring these two disciplines together, harnessing the combined power of product ownership analysis. Then, you'll explore the role of product ownership within the organization at large, and how an ownership analysis mindset can generate value even beyond the scope of your product team. Finally, you'll know how to align your product development efforts with organizational goals, ensuring the work that you and your team undertake is always helping to achieve your shared mission. By the end of this course, you'll understand why supplementing traditional product ownership with the insight and knowledge offered by business analysis practices will help you succeed as a product owner.

About the author

Casey has experience leading projects, analyzing challenges, and designing solutions in many fields, including healthcare, digital media, mobile app development and education. He's always in pursuit of new knowledge and loves to share what he learns along the way with others. To inquire about speaking engagements or consulting opportunities, and to learn more about his other ventures, visit

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