Crafting a Visual Identity in Illustrator CC

This course will help you to create a great brand, move beyond the logo, and craft a full visual identity. You'll define core elements of design and create an identity design for a fictional company. Software required: Adobe Illustrator CC.
Course info
Rating
(13)
Level
Beginner
Updated
Mar 17, 2016
Duration
1h 30m
Table of contents
Description
Course info
Rating
(13)
Level
Beginner
Updated
Mar 17, 2016
Duration
1h 30m
Description

The most successful brands pay very close attention to their visual identity. The colors they use, the type they use, their logo; if you can see it, it defines a visual identity. You're going to step into the world of identity design with this course, Creating a Visual Identity in Illustrator CC. Initially, you will spend some time defining the core elements around visual identity design. Then, you will craft your very own identity design project for a fictional company, learning about mood boards, color themes, and more. By the end of this course, you will have gained a deeper understanding of how to craft a visual identity for a company. Software required: Adobe Illustrator CC.

About the author
About the author

Gary Simon has worked exclusively as a freelance designer and design instructor for over 15 years.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
(ambient music) Hi everyone, my name is Gary Simon, and welcome to my course, Crafting a Visual Identity in Adobe Illustrator CC. I've been a freelance designer for the last 15 years, and I've worked with countless clients on a wide variety of projects. A visual identity encompasses all of the aesthetics that you associate with a given company. The use of colors, the typography, the logo, and other imagery. So this course is going to provide you with a solid foundation from which you will learn how to build unique and relevant visual identities for other businesses. Some of the major topics that we will cover include understanding how a visual identity fits within a brand, using colors and typography wisely, how to design an effective logo, and crafting a full visual identity for any given company. By the end of the course you will have a solid understanding of visual identity design and how to approach a new identity design project and ultimately create effective identities every time. I hope you'll join me on this journey to crafting a visual identity in Adobe Illustrator CC at Pluralsight.