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Crafting a Visual Identity in Illustrator CC

by Gary Simon

This course will help you to create a great brand, move beyond the logo, and craft a full visual identity. You'll define core elements of design and create an identity design for a fictional company. Software required: Adobe Illustrator CC.

What you'll learn

The most successful brands pay very close attention to their visual identity. The colors they use, the type they use, their logo; if you can see it, it defines a visual identity. You're going to step into the world of identity design with this course, Creating a Visual Identity in Illustrator CC. Initially, you will spend some time defining the core elements around visual identity design. Then, you will craft your very own identity design project for a fictional company, learning about mood boards, color themes, and more. By the end of this course, you will have gained a deeper understanding of how to craft a visual identity for a company. Software required: Adobe Illustrator CC.

About the author

Gary Simon has worked exclusively as a freelance designer and design instructor for over 15 years. Having worked with a large clientele on many identity and web design projects, Gary has a solid understanding of many technologies and skills surrounding the design and development industry.

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