This course will help you to create a great brand, move beyond the logo, and craft a full visual identity. You'll define core elements of design and create an identity design for a fictional company. Software required: Adobe Illustrator CC.
The most successful brands pay very close attention to their visual identity. The colors they use, the type they use, their logo; if you can see it, it defines a visual identity. You're going to step into the world of identity design with this course, Creating a Visual Identity in Illustrator CC. Initially, you will spend some time defining the core elements around visual identity design. Then, you will craft your very own identity design project for a fictional company, learning about mood boards, color themes, and more. By the end of this course, you will have gained a deeper understanding of how to craft a visual identity for a company. Software required: Adobe Illustrator CC.
Course Overview (ambient music) Hi everyone, my name is Gary Simon, and welcome to my course, Crafting a Visual Identity in Adobe Illustrator CC. I've been a freelance designer for the last 15 years, and I've worked with countless clients on a wide variety of projects. A visual identity encompasses all of the aesthetics that you associate with a given company. The use of colors, the typography, the logo, and other imagery. So this course is going to provide you with a solid foundation from which you will learn how to build unique and relevant visual identities for other businesses. Some of the major topics that we will cover include understanding how a visual identity fits within a brand, using colors and typography wisely, how to design an effective logo, and crafting a full visual identity for any given company. By the end of the course you will have a solid understanding of visual identity design and how to approach a new identity design project and ultimately create effective identities every time. I hope you'll join me on this journey to crafting a visual identity in Adobe Illustrator CC at Pluralsight.