From Logo design, illustrations, posters, and more, making text legible and inviting is the art and science of typography. This course covers the skills needed to create and style beautiful typography in all your Illustrator drawings and documents. Software required: Adobe Illustrator CC.
From logo design to illustration, from posters to signage, from brochures to menus, your text is meant to be read, to convey a message. It can't do that if it isn't legible, readable, and well styled. Achieving these results is the art of typography. In this course, Illustrator CC Typography, you will learn not only the hows, but also the whys and whens of typography. First, you'll learn all about Illustrator's precision type controls and the ways to use them to create intricately-styled short type objects and highly readable, perfectly adjusted paragraphs of text. Next, you'll learn about the methods and rules for setting and perfecting typography in Illustrator, from single words and glyphs used in logo designs and posters, to complete threaded stories that span multiple artboards in brochures, menus, and more. Finally, you'll learn about formatting text and working with styles; meticulous adjustment of kerning, tracking, scaling, shifting baselines, and more. By the end of this course, you'll not only have the skills to set perfect type, but also the confidence and understanding to make the right typesetting decisions again and again, in every one of your designs. Software required: Adobe Illustrator CC.
As a freelance graphic designer with over 20 years' experience, Pariah sits on the Adobe Advisory Group, is an Adobe Freelancer, and is an Adobe Community Professional and a former trainer and technical lead for Adobe's technical support teams for InDesign, InCopy, Illustrator, and Photoshop.
Course Overview Hi, I'm Pariah Burke. On behalf of myself and everyone here at Pluralsight, welcome to the very exciting course Illustrator CC Typography. After starting as a professional illustrator and graphic designer at age 15, I've enjoyed a long career as a designer and typesetter working with some of the world's most recognizable brands, including Time-Warner, Adobe, and Playboy. I'm the author of Adobe Illustrator At Work and eight other books, of more than a dozen Pluralsight video courses, and of more than 450 published articles and tutorials on typography, Illustrator, and other design topics. I've taught thousands of professional designers, artists, and typesetters around the world through more than 10 years of training classes, consultation work, and public speaking to even more of the world's most recognizable brands. In Illustrator CC Typography, I will teach you all the skills you'll need to create and style beautiful, perfect typography in all your Illustrator drawings and documents. You will learn not only the how's, but also the why's and when's, so that you will end the course not only with the skills to set perfect type, but also the confidence and understanding to make the right typesetting decisions again and again in every one of your designs. You will learn all about Illustrator's precision type controls and the ways to use them to create intricately styled short type objects and highly readable, perfectly adjusted paragraphs of text. This course also explains the methods and rules for setting and perfecting typography in Illustrator, from single words and glyphs used in logo designs, illustrations, and posters, to complete threaded stories that span multiple art boards and brochures, menus, and more. You will learn formatting text and working with styles, meticulous adjustment of kerning, tracking, scaling, baseline shifts and more, using different numeral and alphabetic styles within their correct context, expert shortcuts and tricks for working most efficiently with type-related panels and fields, inserting special characters and contextual and stylistic alternates, working with Asian and Indic type, and producing beautifully set type that the viewers of your designs will want to read. Illustrator CC Typography is an amazing and fun journey through Illustrator's type tools and how to use them to perfect your typography. I hope you'll join me on this journey at Pluralsight. I promise, you'll learn something and you'll have fun doing it.