Creating an Advertisement with Illustrator and Photoshop

This course is ideal for designers who are interested in learning the tools and techniques used while creating effective advertisement designs. We approach the project with a hypothetical client in mind, and cover the concepts related to how designers make educated decisions over the course of an entire project. Software required: Adobe Photoshop CC and Adobe Illustrator CC.
Course info
Level
Intermediate
Updated
Mar 1, 2016
Duration
1h 29m
Table of contents
Description
Course info
Level
Intermediate
Updated
Mar 1, 2016
Duration
1h 29m
Description

This course is ideal for designers who are interested in learning the tools and techniques used while creating effective advertisement designs. We approach the project with a hypothetical client in mind, and cover the concepts related to how designers make educated decisions over the course of an entire project. Over the duration of this course, we'll cover various tools within Illustrator and Photoshop that you can use to create your layout. We'll then demonstrate how the two programs can work side-by-side to make your workspace more efficient. Shortly after, we dive into some layout design and create our advertisement. It's not uncommon to have a round of revisions, so we'll cover that too. Finally, we'll wrap the whole thing up with a final press check and get it ready for print. This course is packed with helpful information for new and experienced designers alike! Software required: Adobe Photoshop CC and Adobe Illustrator CC.

About the author
About the author

Anthony Putrino is a freelance designer located in San Diego, California. Anthony enjoys all things creative, but really does damage in logo design, branding, print advertising, and web design.

Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone. My name is Anthony Putrino, and welcome to my course, Creating an Advertisement with Illustrator and Photoshop. I am a freelance graphic designer here in San Diego, California, and I love well-thought-out design. Aside from my work with Pluralsight, I work on a wide variety of marketing materials for clients of all types and sizes. Today, I'm excited to share a new project with you, and of course there's a lot more to creating an advertisement than knowing the tools and techniques. In this course, we approach a project with a hypothetical client in mind. We cover the tools and concepts, but also demonstrate how designers make educated decisions over the course of an entire project. This course is packed with helpful information for new and experienced designers alike. Some of the major topics we will cover include designing for print, working with linked files, editing images within Photoshop, creating layouts within Illustrator, and press checking those files for print. By the end of this course, you'll be confident in your ability to create effective advertisements and take on more print projects. Before the beginning of the course, you should be familiar with some of the basic tools that Photoshop and Illustrator provides. I hope you will join me on this journey to learn the process with the Creating an Advertisement with Illustrator and Photoshop course at Pluralsight.

A Project Introduction and Setting Up
Hello everyone, and welcome to the first module of our course, Creating an Advertisement within Illustrator and Photoshop. In this first clip, we're just going to get familiar with the project and get our document set up, so really quickly let's talk about the problem at hand. We've got an outdoor apparel company, and they'd like to promote a sales event for their store. They've shared with us that this is going to be distributed via print, so we need to set up this document very specific for print. They've also told us that they need it to be 8. 5x11, and they'd like the design to have colorful images and big, bold letters. So this is definitely something we can pull off. Let's go ahead and get started by just hitting Command+N and getting this new document window up. I'm going to go ahead and name the document M1-01. I don't need to mess with the profile, and I only need one artboard, so those two settings are good. And you'll see that I'm set up here at the default letter size, which is 8. 5x11. It's going to be perfect for our needs. And the units of measurement is at inches. The orientation's a vertical orientation, which is going to work perfectly for us. And you'll also notice that I've entered an eighth inch bleed. We're going to want to use this bleed in order to make sure that no important design element or images at the edge of the page get cut off during production. You're going to want to also communicate with your printer about the bleed because the quantity of bleed that you're going to need can vary based on what you're working on. I'm going to just check out this Advanced tab really quick and make sure that our color mode is set to CMYK, which is going to be the specific color mode we need for print, and I'm going to hit OK and get ready to get started on this design.