Creating an Advertisement with Illustrator and Photoshop

This course is ideal for designers who are interested in learning the tools and techniques used while creating effective advertisement designs. We approach the project with a hypothetical client in mind, and cover the concepts related to how designers make educated decisions over the course of an entire project. Software required: Adobe Photoshop CC and Adobe Illustrator CC.
Course info
Level
Intermediate
Updated
Mar 1, 2016
Duration
1h 30m
Table of contents
Description
Course info
Level
Intermediate
Updated
Mar 1, 2016
Duration
1h 30m
Description

This course is ideal for designers who are interested in learning the tools and techniques used while creating effective advertisement designs. We approach the project with a hypothetical client in mind, and cover the concepts related to how designers make educated decisions over the course of an entire project. Over the duration of this course, we'll cover various tools within Illustrator and Photoshop that you can use to create your layout. We'll then demonstrate how the two programs can work side-by-side to make your workspace more efficient. Shortly after, we dive into some layout design and create our advertisement. It's not uncommon to have a round of revisions, so we'll cover that too. Finally, we'll wrap the whole thing up with a final press check and get it ready for print. This course is packed with helpful information for new and experienced designers alike! Software required: Adobe Photoshop CC and Adobe Illustrator CC.

About the author
About the author

Anthony Putrino is a freelance designer located in San Diego, California. Anthony enjoys all things creative, but really does damage in logo design, branding, print advertising, and web design.

Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone. My name is Anthony Putrino, and welcome to my course, Creating an Advertisement with Illustrator and Photoshop. I am a freelance graphic designer here in San Diego, California, and I love well-thought-out design. Aside from my work with Pluralsight, I work on a wide variety of marketing materials for clients of all types and sizes. Today, I'm excited to share a new project with you, and of course there's a lot more to creating an advertisement than knowing the tools and techniques. In this course, we approach a project with a hypothetical client in mind. We cover the tools and concepts, but also demonstrate how designers make educated decisions over the course of an entire project. This course is packed with helpful information for new and experienced designers alike. Some of the major topics we will cover include designing for print, working with linked files, editing images within Photoshop, creating layouts within Illustrator, and press checking those files for print. By the end of this course, you'll be confident in your ability to create effective advertisements and take on more print projects. Before the beginning of the course, you should be familiar with some of the basic tools that Photoshop and Illustrator provides. I hope you will join me on this journey to learn the process with the Creating an Advertisement with Illustrator and Photoshop course at Pluralsight.