Rebranding Workflows in Illustrator and Photoshop

Learn how to approach a rebranding project using Illustrator and Photoshop, by creating something new and fresh, while also preserving core elements of the previous brand identity. Software required: Photoshop CC 2015 and Illustrator CC 2015.
Course info
Level
Intermediate
Updated
Aug 18, 2016
Duration
1h 44m
Table of contents
Description
Course info
Level
Intermediate
Updated
Aug 18, 2016
Duration
1h 44m
Description

It's difficult enough to design an identity for a new company, but when you're tasked with redesigning an identity for an established company, the challenge is even more difficult at times. This is because you have to create something new and exciting, while also preserving a sense of the business that customers have come to know. In this course, Rebranding Workflows in Illustrator and Photoshop, you're going to discover how to solve this issue by intelligently dissecting the current identity address its weaknesses, and improve on it by creating a new brand identity. First, you will learn the basics of branding and how an identity fits within a brand. You will also discover if a rebranding is even necessary. Next, you will think through the workflow of what to do while you're rebranding, both before the change and after. Finally, you will become familiar with a rebranding process by following along with a full rebranding project for a fictional business. By the end of the course, you will have a solid understanding of the concepts of rebranding and how to rebrand an identity. Software required: Photoshop CC 2015 and Illustrator CC 2015.

About the author
About the author

Gary Simon has worked exclusively as a freelance designer and design instructor for over 15 years.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name is Gary Simon, and welcome to my course, Rebranding Workflows in Illustrator and Photoshop. Now, I've been a freelance designer for the last 15 years, and I've worked with countless clients on a wide variety of projects. Now, redesigning a brand identity for an existing business brings about unique challenges to the individual that's tasked with the project. Now on one hand, you want to design something new and exciting, but on the other, you usually need to preserve essential elements of the previous identity, and that's what this course is going to address: how to approach a rebranding project from start to finish. Now, some of the major topics that we will cover include branding and identity design 101, when it's time to rebrand an identity, rebranding before and after, and the rebranding process. Now, you will also follow along as I rebrand a full identity for a fictional business. And by the end of this course, you will have a solid understanding of how to rebrand an identity. So I hope you'll join me on this journey to rebranding workflows in Illustrator and Photoshop at Pluralsight.