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Rebranding Workflows in Illustrator and Photoshop

by Gary Simon

Learn how to approach a rebranding project using Illustrator and Photoshop, by creating something new and fresh, while also preserving core elements of the previous brand identity. Software required: Photoshop CC 2015 and Illustrator CC 2015.

What you'll learn

It's difficult enough to design an identity for a new company, but when you're tasked with redesigning an identity for an established company, the challenge is even more difficult at times. This is because you have to create something new and exciting, while also preserving a sense of the business that customers have come to know. In this course, Rebranding Workflows in Illustrator and Photoshop, you're going to discover how to solve this issue by intelligently dissecting the current identity address its weaknesses, and improve on it by creating a new brand identity. First, you will learn the basics of branding and how an identity fits within a brand. You will also discover if a rebranding is even necessary. Next, you will think through the workflow of what to do while you're rebranding, both before the change and after. Finally, you will become familiar with a rebranding process by following along with a full rebranding project for a fictional business. By the end of the course, you will have a solid understanding of the concepts of rebranding and how to rebrand an identity. Software required: Photoshop CC 2015 and Illustrator CC 2015.

About the author

Gary Simon has worked exclusively as a freelance designer and design instructor for over 15 years. Having worked with a large clientele on many identity and web design projects, Gary has a solid understanding of many technologies and skills surrounding the design and development industry.

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