Implementing Vector Art in a Pixel-based Advertisement

Learn how to create impactful print advertisement compositions swiftly, using a combination of strong graphic design and retouching techniques. Software required: Adobe Illustrator CC and Adobe Photoshop CC.
Course info
Level
Intermediate
Updated
Feb 23, 2016
Duration
1h 9m
Table of contents
Description
Course info
Level
Intermediate
Updated
Feb 23, 2016
Duration
1h 9m
Description

During this course, we will break down the compositional process in regards to isolating the motorbike so it looks impressive and dynamic. We will learn how to execute rendering the vector motorbike to the correct size, color mode, and resolution. Next, we will arrange the initial composition set up by adding the dynamic sunset sky to the backdrop. Then, we will use a combination of the layer masks and the eraser tool to isolate the sky and erase the water. After this, we will inject brightness and contrast to the sky by exploring different Blendmode combinations. We will also use Alpha channels to erase the background from the cityscape buildings then add a layer style to them. We will then employ a background color that has interesting contrast as well as having a corporate finish. Finally we will add a small amount of copy to the advertisement that accentuates the power and elegance of the motorbike. Software required: Adobe Illustrator CC and Adobe Photoshop CC.

About the author
About the author

Simeon Elson is an inspired international commercial illustrator and graphic artist, based in London.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name is Simeon Elson, and welcome to my course Implementing Vector Art in a Pixel-Based Advertisement. I'm an international commercial freelance illustrator and graphic designer based in the UK. My client list includes the likes of Microsoft, BT Diesel, and Greatcall. In this course, we are going to design a professional commercial print advertisement using a combination of Adobe Illustrator and Adobe Photoshop. Some of the major topics that we will cover include, producing a realistic shadow for the vector motorbike in Adobe Illustrator, then adding a dramatic sunset photograph, which we will edit and retouch to increase the dynamicity of its contrast. Next we will implement and retouch the cityscape buildings using an alpha channel selection, before adding and arranging copy that is minimalistic, but accentuates the power and elegance of the motorbike. By the end of this course you'll know how to combine retouching techniques and strong compositional arrangement, based around a realistic vector illustration, or photo, to produce a compelling, professional print advertisement swiftly. Before beginning this course you should have an intermediate level skill in Photoshop and Illustrator. I hope you'll join me on this journey to learn effective print advertisement compositioning with the Implementing Vector Art in a Pixel-Based Advertisement course at Pluralsight.