Description
Course info
Level
Intermediate
Updated
June 14, 2017
Duration
1h 21m
Description

Package design is more than just boxes, wrappings, or labels - it's an evolutionary corner of the design industry where design takes on a physical form. It's not enough to just add graphics and text, but you need to create an equal connection between product and consumer through form and function. This course, Innovative Package Design Theory, focuses on the principles and elements of packaging design that create innovation and engagement with the consumer and explores the possibilities of secondary use of the packaging. First, you'll learn what it takes for a package to be innovative. We'll explore examples of works that are currently on the shelves and others that have been showcased and won awards. You'll study them to see what makes them innovative and how we can use similar approaches for your own work. Next, you'll engage in exercises to help you shift your perspective and explore the form and function of packaging and how to design for maximum impact. Finally, you'll put all this theory to work and you'll develop your own engaging and innovative package design and see how packaging is much more than just cardboard boxes and descriptive text. By the end of this course, you'll have a solid understanding of innovative package design, what it means, how to discover extra layers of your creativity, and how to apply it to your own projects. Software Required: Adobe Photoshop and Illustrator CC.

About the author
About the author

Graphic designer and illustrator Simona Pfreundner is best known for her colorful tutorials and her packaging designs in the health care and alcoholic beverage category. She believes that good design and art is life enhancing and meaningful and can move people from uninvolved to engaged. She designs to inform, bring joy and inspire.

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Transcript
Transcript

Hi everyone, my name is Simona Pfreundner and I’ll be your guide in this course on Innovative Package Design Theory.

Throughout the course we’ll learn all about innovative package design, what it is and how we can comeup with new ideas and concepts in order to develop a truly engaging and innovative package.

We’ll learn not just what it means to create innovative packaging, but how to get started and how to stimulate creativity.

In this course we’ll learn what it takes for a package to be innovative. We’ll explore examples of worksthat are currently on the shelves and others that have been showcased and won awards. We’ll study them to see what makes them innovative and how we can use similar approaches for our own work.

Then we’ll engage in exercises to help you shift your perspective and we’ll explore the form and function of packaging and how to design for maximum impact.

We’ll also examine issues such as sustainability and how it can be achieved without comprising the overall product and how print options, faux materials and minimal design can be used to create an innovative package that stands out from the crowd.

Then at the end, we’ll put all this theory to work and together we’ll develop our own engaging and innovative package design and you’ll see how packaging is much more than just cardboard boxes and descriptive text.

By the end of this course, you’ll have a solid understanding of innovative package design, what it means, how to discover extra layers of your creativity and how to apply it to your own projects.

I can’t wait to get started, so let’s jump right into our first module where we’ll learn how to asses a packaging, how to stimulate your creativity and how to shift your perspective so you can start designing a product package that is more fun, memorable and adds a better user experience.