What you'll learn

Learn concrete steps to negotiate for a raise, a promotion, more vacation days, or a better schedule with this video series from Duke University professor Ashleigh Shelby Rosette. First, she explains why women need to negotiate. She then reveals how gender stereotypes can influence the outcome and explains how you can work with those stereotypes to achieve your goals. Next, you’ll find out why it's key to make the first offer and how to make the offer convincing. You'll discover strategies for gaining the confidence to aim higher and ask for more. You'll then explore how gender bias can impact the outcome of your first offer. You may think you need to hide your emotions and stay tough during negotiations. But research proves you’re more likely to strike a deal—and gain more—if you show warmth and empathy. You'll understand how to frame your negotiation as a cooperative effort and use positive emotions, body language, and tone of voice to achieve your negotiation goals. Finally, you’ll learn why putting yourself in your boss's shoes can lead to a win. When you use a collaborative mindset, you’ll consider what your manager wants and use that information to strike a deal that works better for both of you. This video also explains why it’s important to negotiate strategically with women as well as men.