Have a great idea yet you don't know how to sell it to management and get the ok for implementation? This course helps to solve that problem by tackling the core problems. In this course, Pitching the Project: Winning Management Buy-in on a Project, you'll learn a very practical and down to earth approach to get from idea to implementation. First, you'll start by getting the main questions answered that management will have. Next, you'll go over principles and tools to test the feasibility of your idea. Finally, you'll end with delivery where you look at presentation format and style. When you're finished with this course, you'll have the skills and resources to take your idea from just a thought to a detailed action plan that will get backed by management.
Doru founded and runs a marketing agency with global clients in a wide range of industries. His focus is on campaigns that convert and get new business through the door, not feel good campaigns. In terms of approach he believes in authentic and blunt advertising without the presence of small print.