Play by Play: Crafting a Brand for Growth and Prosperity

Lars Klint

Lars is an Azure instructor with A Cloud Guru, author, trainer, Microsoft MVP, community leader, aspiring Microsoft Azure expert and part time classic car collector. He is heavily involved in the space of cloud computing services, especially Azure, and is a published author, solution architect and writer for numerous publications. He has been a part of the software development community for the past 20 years and co-organises the DDD Melbourne community conference, organises developer events with... more Microsoft, and also runs a part time car restoration business. He has spoken at numerous technical events around the world and is an expert in Australian Outback Internet.

Troy Hunt

Troy Hunt is a Microsoft Regional Director and MVP for Developer Security, an ASPInsider, and a full time Author for Pluralsight—a leader in online training for technology and creative professionals. Troy has been building software for browsers since the very early days of the web and possesses an exceptional ability to distill complex subjects into relatable explanations. This has led Troy to become an industry thought leader in the security space and produce more than twenty top-rated courses ... morefor Pluralsight. Currently, Troy is heavily involved in Have I been pwned? (HIBP) a free service that aggregates data breaches and helps people establish potential impacts from malicious web activity. Troy blogs regularly about web security and is a frequent speaker at industry conferences across the globe and throughout the media to discuss a wide range of technologies. Troy has been featured in a number of articles with publications including Forbes, TIME magazine, Mashable, PCWorld, ZDNet and Yahoo! Tech. Aside from technology and security, Troy is an avid snowboarder, windsurfer and tennis player