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Salesforce Administration: Sales and Marketing Applications

by Scott Lee

Salesforce has many out-of-the-box tools for its functionality as a customer relationship management (CRM) system. This course will teach you how to manage leads, enter and track opportunities, utilize Chatter, and work with campaigns.

What you'll learn

Salesforce has many out-of-the-box tools for tracking leads, sales, and running campaigns. In this course, Salesforce Administration: Sales and Marketing Applications, you’ll learn to leverage sales and marketing functionality on the Salesforce platform. First, you’ll explore leads and opportunities for tracking sales. Next, you’ll discover campaigns for better organization of sales activity and communicating with contacts. Finally, you’ll learn how to utilize Chatter and reports for better understanding of sales and marketing activity. When you’re finished with this course, you’ll have the skills and knowledge of Salesforce sales and marketing functionality needed to support out-of-the-box Salesforce platform implementations.

About the author

Scott is the CEO of Elega Corporation, a videogame developer and educational content creator, and a Salesforce architect in the energy industry. He has produced business applications as a professional programmer for a decade across industries including litigation support, renewable energy, and natural gas using programming languages such as Python, Rust, C#, and database technologies. Under Elega Corporation, Scott is the lead designer and programmer on their city management game, Kalling Kingdo... more

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