What you'll learn

Salesforce has many out-of-the-box tools for tracking leads, sales, and running campaigns. In this course, Salesforce Administration: Sales and Marketing Applications, you’ll learn to leverage sales and marketing functionality on the Salesforce platform. First, you’ll explore leads and opportunities for tracking sales. Next, you’ll discover campaigns for better organization of sales activity and communicating with contacts. Finally, you’ll learn how to utilize Chatter and reports for better understanding of sales and marketing activity. When you’re finished with this course, you’ll have the skills and knowledge of Salesforce sales and marketing functionality needed to support out-of-the-box Salesforce platform implementations.