Salesforce Marketing Cloud: Getting Started

Marketing Cloud is a big place with a lot of options. This course will teach you the basics of Salesforce Marketing Cloud, how to get started, and the potential pitfalls to avoid.
Course info
Level
Beginner
Updated
Apr 22, 2021
Duration
21m
Table of contents
Course Overview
Salesforce Marketing Cloud Account Structure and Basics
Salesforce Marketing Cloud Automation Basics
Salesforce Marketing Cloud Security, Compliance, and Governance
Description
Course info
Level
Beginner
Updated
Apr 22, 2021
Duration
21m
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Description

In this course, Salesforce Marketing Cloud: Getting Started, you’ll learn the Salesforce Marketing Cloud basics and the key areas to understand as you begin your journey with this new cloud.

  1. explore the account structure of Marketing Cloud and some of the important facts about features and cost levers
  2. discover marketing automation basics, and how these concepts are delivered within Salesforce Marketing Cloud’s studios and builders
  3. learn the importance of security, governance models, and compliance
When you’re finished with this course, you’ll have the skills and knowledge needed to manage the basics of Marketing Cloud and understand the framework you’re working in.
Course FAQ
Course FAQ
What is Salesforce?

Salesforce is a cloud-based software that provides customer relationship management services and provides a suite of enterprise applications cenetered around customer service, marketing automation, analytics, and app development.

What will I learn in this Salesforce tutorial?

In this Salesforce tutorial, you will learn the account structure of Salesforce Marketing Cloud, Marketing Cloud Studio & Builders, and how to set up a solid foundation.

Who is this course for?

This course is for people who want to learn Salesforce and how to best utitilize its suite of enterprise applications, specifically Salesforce Marketing Cloud.

Are there any prerequisites for this course?

Before taking this course, it would be helpful to have some prior knowledge of email marketing.

What is marketing automation?

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple online channels and automate repetitive tasks.

About the author
About the author

Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.

More from the author
More courses by Shane Smyth
Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi, everyone. My name is Shane Smyth, and welcome to my course. Salesforce Marketing Cloud: Getting Started. I'm a Salesforce Practice Director at Horizontal Digital, a digital consultancy. I have been working in the Salesforce ecosystem for nearly 10 years. In this course, we are going to cover the fundamentals of Marketing Cloud. We'll be navigating the basics of the platform to set a solid foundation for future learning. Some of the major topics that we will cover include learning the account structure and tiers available, understanding Marketing Cloud studio and builders, and setting up a solid foundation. By the end of this course, you'll have a solid foundation of the basics of Marking Cloud and be able to apply these principles in future courses. Before beginning the course, you should be familiar with the basics of email marketing. I hope you'll join me on this journey to learn Salesforce Marketing Cloud at Pluralsight.