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Salesforce Marketing Cloud: Getting Started

by Shane Smyth

Marketing Cloud is a big place with a lot of options. This course will teach you the basics of Salesforce Marketing Cloud, how to get started, and the potential pitfalls to avoid.

What you'll learn

In this course, Salesforce Marketing Cloud: Getting Started, you’ll learn the Salesforce Marketing Cloud basics and the key areas to understand as you begin your journey with this new cloud.

  1. explore the account structure of Marketing Cloud and some of the important facts about features and cost levers
  2. discover marketing automation basics, and how these concepts are delivered within Salesforce Marketing Cloud’s studios and builders
  3. learn the importance of security, governance models, and compliance
When you’re finished with this course, you’ll have the skills and knowledge needed to manage the basics of Marketing Cloud and understand the framework you’re working in.

Table of contents

Course Overview
Salesforce Marketing Cloud Account Structure and Basics
Salesforce Marketing Cloud Security, Compliance, and Governance

Course FAQ

What is Salesforce?

Salesforce is a cloud-based software that provides customer relationship management services and provides a suite of enterprise applications cenetered around customer service, marketing automation, analytics, and app development.

What will I learn in this Salesforce tutorial?

In this Salesforce tutorial, you will learn the account structure of Salesforce Marketing Cloud, Marketing Cloud Studio & Builders, and how to set up a solid foundation.

Who is this course for?

This course is for people who want to learn Salesforce and how to best utitilize its suite of enterprise applications, specifically Salesforce Marketing Cloud.

Are there any prerequisites for this course?

Before taking this course, it would be helpful to have some prior knowledge of email marketing.

What is marketing automation?

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple online channels and automate repetitive tasks.

About the author

Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.

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