Service Design User Journey Mapping
by Jillian Kaplan
This course will teach you how to map a user journey from identifying personas and understanding their emotions to understanding their intentions and expectations.
What you'll learn
Understanding journey mapping is fairly straightforward. In this course, Service Design User Journey Mapping, you’ll learn about your users and understand what they need and expect First, you’ll explore personas and alternate personas. Next, you’ll discover their emotions during the journey. Finally, you’ll discover users intentions and expectations. When you’re finished with this course, you’ll have the skills and knowledge of users and their intentions and expectations needed to map a user journey.
About the author
Jillian works at a large enterprise company where she has global responsibility for ensuring CSPs can monetize their investments in 5G through future Enterprise use cases. She is long-time Telecom industry veteran. Previous to her current role, Jillian spent 14 years at Verizon.
She joined Network Engineering during the launch of FTTP (FiOS) where she managed over a billion dollars in inventory in the Central Offices. While she worked, she received a Technical MBA and upon completion started a n... moreew role in Product Management where she managed a B2B SaaS. She went onto various roles in Marketing Operations and Sales Enablement. She is a strong believer in ‘Technology for Good’ and works to bring it to the forefront of all messaging. She is an author, speaker and believer in paying it forward helping women in the industry find their voice
and share their accomplishments. She currently resides in Massachusetts with her husband, daughter and dog. In her free time, she enjoys volunteering, spending time with her family, horseback riding, eating and working out.