You’ve got people logging their emails in Salesforce, you’re using chatter, you have fantastic notes on cases and opportunities and you’re exploring Live Chat and chatbots. That’s a ton of great information. Now, how do you use all of this unstructured data that’s in your Org? In this session, we will explore how you can unlock the information in this unstructured data and start using it to make better decisions. Using Natural Language Processing techniques, we will show how you can augment this unstructured data and make it available in Lightning Reports and Einstein Analytics. Find out what your customers are saying about your organization and your products.