Product Strategy Basics

Leaders and product developers are asked to create value for their customers but often lack the background and tools to create and manage product strategy. This course describes the key elements of product strategy and shows you how to use them.
Course info
Level
Beginner
Updated
Jul 27, 2020
Duration
1h 26m
Table of contents
Course Overview
The Key Elements of Product Strategy
Analyzing the Market Landscape – What Do Consumers Want?
Identifying Relevant Business Opportunities
Pursuing a Business Opportunity - Conceptualizing Compelling Products
Product Portfolios – What They Are, Why They Are Important, and How to Manage Them
Evaluating the Competition, Present and Future
Identifying Your Key Business Relationships, Present and Future
Make a Plan - Understanding Timing and Key Event
Evaluate Your Plan - Business Modeling and Financial Forecasting
Description
Course info
Level
Beginner
Updated
Jul 27, 2020
Duration
1h 26m
Description

Technology leaders and product developers are expected to create products for their organization that align seamlessly to the business goals and product strategy, but many individuals find themselves in over their head with little or no education in creating product strategy. In this course, Product Strategy Basics, you’ll learn the underlying core elements of creating product strategy that you can use with anything from lean business canvas processes to full traditional corporate “strat planning” processes. First, you’ll explore how to identify relevant growth opportunities for your product and business. Next, you’ll discover how to develop a compelling product concept that aligns to both your customer’s needs and your own business’s needs. Finally, you’ll see how the elements of product strategy continuously interact with each other and see how to build a holistic product strategy that addresses these interactions. When you’re finished with this course, you’ll understand the core elements of creating product strategy and be able to start using them right away in your daily work.

About the author
About the author

Joel helps businesses and entrepreneurs bring their new products to fruition through right-sized strategy, planning, and strategic business development practices. He has a diverse professional background that includes roles in engineering, program management, and strategic business development within both the business-to-business and business-to-consumer spaces. Joel brings this broad range of experience and skills together to create holistic business and product strategies and practices for organizations that range from small startups to Fortune 500 and Dow components. Reach out to Joel at [email protected] to find out more.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi, everyone. My name is Joel Lamendola, and welcome to my course Product Strategy Basics. I am a strategy and business development professional, and I have a background in engineering and technology as well. In this course, we are going to discuss the key elements of a product strategy and dive deep into eight core elements that will help you to create a comprehensive and cohesive product strategy that appeals to both your customers' needs and your own business's needs. As a prerequisite, I suggest that you take the short Business Basics course that will prepare you for the topics discussed in this course. Some of the major topics that we will cover include: understanding the key elements of a product strategy, identifying relevant business opportunities for your product, conceptualizing compelling products that are differentiated from the competition, continuously evolving your product strategy. By the end of this course, you'll understand the core elements of a product strategy and how to apply them to create your own product strategy. From here, you should feel comfortable diving into more advanced product strategy courses that address topics like targeting customer segments, business modeling and financial forecasting, corporate strategic planning processes. I hope you'll join me on this journey to learn the core elements of product strategy and how to use them to create your own product strategy with the Product Strategy Basics course at Pluralsight.