Using AMPscript in CloudPages in Salesforce Marketing Cloud

This course will teach you how to create CloudPages that use AMPscript to interact with your Marketing Cloud contacts and data, and perform interactions like sending triggered emails, capturing form data and updating contact subscription preferences.
Course info
Level
Intermediate
Updated
Jan 19, 2021
Duration
1h 37m
Table of contents
Description
Course info
Level
Intermediate
Updated
Jan 19, 2021
Duration
1h 37m
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Description

Creating CloudPages does not need to be intimidating. In this course, Using AMPscript in CloudPages in Salesforce Marketing Cloud, you will learn how to use AMPscript to interact with your Marketing Cloud Data and contacts, and be able to perform interactions from within CloudPages. First, you will learn AMPscript functions and methods that are exclusively used with CloudPages. Next, you will explore common AMPscript functions to do CMS versioning. Finally, you will discover the SOAP API, error handling, adding/updating Salesforce data and utilizing dynamic content. When you are finished with this course, you will have the knowledge needed to build a custom preference center for your account that can interact with your Salesforce CRM records.

About the author
About the author

Justin comes to Pluralsight with over 6 years of experience with Salesforce Marketing Cloud as a marketer, administrator, developer and consultant.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hello, my name is Justin Zucker, and welcome to my course, Using AMPscript in CloudPages in Salesforce Marketing Cloud. AMPscript is a scripting language built exclusively for Salesforce Marketing Cloud and can be used for a variety of applications, from personalizing emails to creating and modifying Marketing Cloud objects. The CloudPages application is where Marketing Cloud allows you to create landing pages and microsites that can directly tie into your Marketing Cloud data and content. Leveraging AMPscript within your pages will allow you to create rich, customized interactions and experiences for your clients and customers. Some of the major topics we'll cover in this course will be AMPscript functions for CloudPages, what functions are designed specifically for CloudPages and other commonly use functions within CloudPages. Development tools and best practices. Using tools like Content Builder to make development, versioning easier, as well as functions to pull content from outside sources. Error and exception. handling, how to use AMPscript logic to handle bad or missing data, and debugging your scripts. Interacting with SOAP API, using AMPscript to create and modify subscribers, retrieve objects like lists, and send triggered emails. By the end of this course, you should be able to create forms and pages that interact with Marketing Cloud data extensions, Content Builder, Salesforce objects, subscriber properties, and other Marketing Cloud objects and applications. Before beginning the course, I recommend being familiar with basic Marketing Cloud functionality and having a basic knowledge of AMPscript syntax and usage. I hope you'll join us in leveraging the power of AMPscript by going through this Pluralsight course. See you there.