Using the REST API in Salesforce Marketing Cloud

This course will give you a high-level overview of Salesforce Marketing Cloud's REST API. After completing this course, you will be able to understand the OAuth authentication flow and make a simple REST API request.
Course info
Rating
(25)
Level
Intermediate
Updated
Mar 2, 2021
Duration
55m
Table of contents
Description
Course info
Rating
(25)
Level
Intermediate
Updated
Mar 2, 2021
Duration
55m
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Description

Salesforce Marketing Cloud is the #1 marketing automation software for consumer engagement at scale and it offers a robust set of APIs that developers can use to connect external systems and applications to Marketing Cloud. In this course, Using the REST API in Salesforce Marketing Cloud, you'll get a kick-start into using the REST API in Salesforce Marketing Cloud and learn to build sustainable and scalable integrations.. First, you’ll explore the use cases for REST API in Salesforce Marketing Cloud. Next, you’ll discover the setup required for making and authenticating your API calls. Finally, you’ll learn how to make a simple API request based on a given scenario. When you’re finished with this course, you’ll have the skills and knowledge of working with Salesforce Marketing Cloud's REST API needed to interact with Marketing Cloud from external systems and applications.

About the author
About the author

Zuzanna Jarczynska is a recognized Salesforce Marketing Cloud expert, a Salesforce MVP and an active community member.

More from the author
Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi, everyone. Welcome to my course, Using the REST API in Salesforce Marketing Cloud. My name is Zuzanna Jarczynska, and I am a Salesforce Marketing Cloud solution architect and a Salesforce MVP. I am also the author of sfmarketing.cloud, a technical blog dedicated to Salesforce Marketing Cloud development. Salesforce Marketing Cloud is the number 1 marketing automation software for consumer engagement at scale, and it offers a robust set of APIs that developers can use to connect external systems and applications to Marketing Cloud. This course is designed to give you a kickstart into using the REST API in Salesforce Marketing Cloud and to help you build sustainable and scalable integrations. Some of the major topics that we will cover include understanding the use cases for REST API in Salesforce Marketing Cloud, creating and configuring installed packages, authenticating through OAuth, creating and testing REST API requests in Postman, and understanding REST API status and error codes. By the end of this course, you'll know how to configure and test REST API calls to Salesforce Marketing Cloud to be able to interact with Marketing Cloud from external systems and applications. Before beginning the course, you should be familiar with working in Salesforce Marketing Cloud's Email Studio and have a basic understanding of web development and coding concepts. I hope you'll join me on this journey to learn about the opportunities and possibilities that APIs offer with Using the REST API in Salesforce Marketing Cloud course at Pluralsight.