Description
Course info
Level
Intermediate
Updated
Oct 14, 2021
Duration
1h 56m
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Description

Do you struggle in reaching out to your target customers? In this course, UX Content Strategy, you’ll learn to create a UX content strategy for your organization. First, you’ll explore the content strategy blueprint. Next, you’ll discover how to conduct quantitative and qualitative market research. Then, you'll see how to create personas, score your stakeholders, and develop effective workflows and guides. Finally, you’ll learn how to evaluate the process. When you’re finished with this course, you’ll have the skills and knowledge of UX content strategy needed to define the UX content strategy for your organization.

About the author
About the author

Aleks is responsible for the software delivery and his current role as a Technical Project Manager allows him to take the role as a Product owner and a trusted adviser to the end customer. He is also a mentor for early stage Startups. His experience includes: developing software, designing the architecture, being a team leader and gathering user requirement.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name is Aleks, and welcome to my course: UX Content Strategy. My experience in leading non‑profit organizations and internal corporate initiatives taught me the importance of a good content strategy in reaching my target customers. According to a survey, only 30% of the content strategies are successful. If you struggle to reach out to your target customers, this course is for you. In this course, we are going to apply the UX content strategy blueprint, understand how to conduct user research, learn how to create your amazing customer persona, have checklist in scoring your stakeholders and evaluating the entire strategy. By the end of this course, you'll have the understanding how to apply the UX content strategy blueprint to your needs. I hope you'll join me on this journey to learn how to apply content strategy with the UX Content Strategy course, at Pluralsight.