UX Strategy Fundamentals

by Sandra Gonzalez

UX Strategy is key to the success of a product. In this course, you'll learn how to leverage unmet consumer needs in an agile culture to design a Minimum Awesome Product (MAP).

What you'll learn

Think for a moment what makes the top five apps on your phone so unique. Is it the incredible back-end system that supports them? Is it the fact that the system is operating at 99.999% reliability and they got the load balancing right? Alternatively, is it how it makes you feel and the meaning that it brings within the context of your day-to-day? In this course, UX Strategy Fundamentals, you'll learn how the user experience design can shape the customers' experience. First, you'll discover the building blocks of a UX strategy definition. Next, you'll explore the skill sets necessary to develop a UX strategy. Finally, workshops will expose you to different methods to develop a Minimum Awesome Product (MAP). By the end of this course, you'll know the best way to deliver a UX strategy for a successful project. Software required: None.

Table of contents

Course Overview
2mins

About the author

With a dual degree in Engineering and Education, Sandra also has extensive knowledge in developing curriculums for clients such as NASA, GE and Scholastic.

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