UX Strategy Fundamentals

UX Strategy is key to the success of a product. In this course, you'll learn how to leverage unmet consumer needs in an agile culture to design a Minimum Awesome Product (MAP).
Course info
Rating
(36)
Level
Beginner
Updated
Oct 10, 2019
Duration
3h 40m
Table of contents
Course Overview
Harnessing UX Strategy
Setting up the Foundations for a UX Strategy
Turning UX Strategy into a Team Sport
Workshopping Your Way into a Solid UX Strategy
Going beyond a Minimum Viable Product
Delivering the UX Strategy
Description
Course info
Rating
(36)
Level
Beginner
Updated
Oct 10, 2019
Duration
3h 40m
Description

Think for a moment what makes the top five apps on your phone so unique. Is it the incredible back-end system that supports them? Is it the fact that the system is operating at 99.999% reliability and they got the load balancing right? Alternatively, is it how it makes you feel and the meaning that it brings within the context of your day-to-day? In this course, UX Strategy Fundamentals, you'll learn how the user experience design can shape the customers' experience. First, you'll discover the building blocks of a UX strategy definition. Next, you'll explore the skill sets necessary to develop a UX strategy. Finally, workshops will expose you to different methods to develop a Minimum Awesome Product (MAP). By the end of this course, you'll know the best way to deliver a UX strategy for a successful project. Software required: None.

About the author
About the author

With a dual degree in Engineering and Education, Sandra also has extensive knowledge in developing curriculums for clients such as NASA, GE and Scholastic.

More from the author
Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone, my name is Sandra Gonzalez, and welcome to my course, UX Strategy Fundamentals. I'm the founder and product design director at UX for Change. UX strategy is shaping business strategies in all type of organizations. In this course, I will share the journey of a talented UX designer tasked with developing a UX strategy for the first time at a well‑established enterprise. In the process, he brings the learnings to the non‑profit organizations where he volunteers. Some of the major topics that I will cover include building blocks of a UX strategy definition, skill sets necessary to develop a UX strategy, workshops that will turn the UX strategy into a team sport, and how to best deliver a UX strategy in an agile culture with a minimal awesome product. By the end of this journey, you will have the foundations of how to leverage a UX strategy for the success of a new product or service in different types of organizations. Before beginning the course, you should be familiar with the basics of UX design, UX research, and business strategy. I hope you join me on this journey to learn the basics of UX strategy with UX Strategy Fundamentals, at Pluralsight.