This course explores the Windows Store and the art of publishing and selling your app. We’ll learn all about store certification and planning your app against that objective. We’ll explore the different monetization strategies, the tools available for implementing these strategies and measuring their effectiveness. By the end of this course, you’ll know how to successfully build and submit your app for certification, how to make money from your app, and how to assess and improve your app based on marketplace information.
Yacine has been involved in the development of database-driven, n-tier web applications for over 10 years. Over time he has taken on various roles, including development, project management, offshore platform management and technical consulting. He has helped build a few solutions for Microsoft North Africa.
The Windows Store Hi, I'm Yacine Khammal and this is module one of Selling Windows apps. This module introduces The Windows Store as an outlet for customers to acquire your apps and also is a great tool for publishing, marketing, selling, and verifying your Windows 8 apps. I'll start this talk with a brief discussion on the why of the Window Store from a developer's stand point that is the business case for building and selling apps in the store. Then we examine the customer user experience in the store to understand how end users will find, see and acquire your apps. Next we'd take a look at setting up as a developer for publishing and selling apps in the store and we'd finish this talk with a rather detailed look at the apps submission steps and the information that we need provide in each of these steps. So let's get down to business.
Monetizing Your App Hi, this is Module 3 of Selling Windows 8 Apps. In this talk, we get to the heart of our subject which is how do we make money from our Windows Store app. So we take a deep dive into each of the selling options and how to implement them. We'll start with a general discussion on the alternatives we're faced with when trying to monetize our app which include upfront selling, trials, in-app offers and advertising. Next, we jump right in and we look at the Windows 8 License API which enables many scenarios around trials and in-app offers. We'll look at the way our apps LicensingInformation and our users licensed status information are maintained in the store and access from our app. We then zoom in on enabling trial in our app, the business model of choices that we have, the APIs we can use and the testing framework that's available to us to build and implement our chosen trial strategies. We go on to look at in-app offers and their powerful business model which can enable new sales scenarios. Here again, we explore the API and we'll look at an example of building paid features into our app. We also look at how we collect money from the sales that we make in the store. We'll briefly look at advertising as a way to monetize our app and we take a glance at the Windows 8 Advertising SDK which lets us display ads from the Microsoft Advertising Network in our app and make money from these ads. And finally, we conclude this talk with a reflection on monetizing trends and the best strategy to choose for our app.
Monitoring and Improving Your App Welcome back to the Selling Windows apps course. In this module, we look at tracking the performance of an app we've published in the Windows' store and we discussed ways to improve that performance by acting on the feedback that we get from the store for our app. So, we begin with a quick tour of the published app dashboard and the reports it provides. And we first focus on adoption metrics which includes conversion rates, download trends and app sales and app usage levels. And we drilled down into analyzing our apps trends against the stores then we move on to discuss the customer feedback data available on the store. And we explore the different quality metrics we have accessed to for your app, what they mean, how they're collected and calculated and what we can use them for? We also take a look at sales and earnings reports which sort of follows up on our discussion of pay outs back at monetization module. Then we go over possible improvement scenarios for our app and specifically, we'll look at an example that involves app performance. And we conclude with a glance at the Window store update process itself.