Course info
May 6, 2014
2h 37m

Fundamentals of Written Proposals covers how to create, develop, and eventually write a technical or business proposal. Specific modules cover the role of proposals in professional culture, different types of proposals, common persuasive techniques and strategies, main and secondary sections of an unsolicited proposal, and how to critically read and develop a solicited proposal.

About the author
About the author

Alan Ackmann teaches business and technical writing in the Writing, Rhetoric, and Discourse Department at DePaul University in Chicago, IL, where he lives with his wife and two children.

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Section Introduction Transcripts
Section Introduction Transcripts

Understanding Proposal Basics
Hi there, I'm Alan Ackmann and you're watching the Pluralsight course on the Fundamentals of Written Proposals. In this course, we'll cover how to develop, write, and revise a written business or technical proposal. In this module, you'll learn about the rule that written proposals play in Western Business Culture and also about some general traits and features of written proposals. By the end of this module, you'll understand how your specific proposal fits into the culture of your company and know how to use that information to develop your own proposal. So let's get started.

Understanding the Context and Strategy of Your Proposal
Hi this is Alan Ackmann and you're watching Module 2 of Fundamentals of Written Proposals brought to you by Pluralsight. This module is on Understanding the Context and Strategy of Your Proposal where you'll learn how to critically analyze a writing situation and then use that analysis to develop a strategically specific plan of action for your proposal. This process is sometimes known as prewriting and it's designed to help you make the most sophisticated argument that you can. This is also the module where we start developing a specific example for a proposal for our course, which we can follow through from start to finish. For this course, we're going to use the situation of a midsize company that has recently lost some mission critical data due to a hard drive failure at one of their employee workstations. The company therefore wants to standardize and implement a data backup strategy for all the information stored in their servers, as well as for their workstation PCs. Over the course of the next few modules, we'll be following that situation through start to finish. The first step to developing that proposal or any proposal really, involves taking stock of the situation, so let's see how the process works in action.

Secondary Proposal Sections
Hi this is Alan Ackmann and you're watching Developing Secondary Proposal Sections, part of a Pluralsight course on the Fundamentals of Written Proposals. In this module, you'll learn how to write and develop the background sections of the proposal like the budget, the timeline, the qualifications section, the conclusion, and the executive summary. Each of these sections is designed to answer some of the most important questions a reader has thoroughly but efficiently, which can help support the core of your argument and make your proposal as effective and accessible as it can be, so let's get started.

Developing an External Proposal
Hi, this is Alan Ackmann, and you're watching Developing an External Proposal, part of the Pluralsight course on Written Proposal Fundamentals. Up to now, this course has primarily been focused on working with internal proposals which stay within a company. Much of the basic advice about developing an argument and persona and addressing an audience within the confines of a form still applies when working with external proposals, but there are several other unique challenges and opportunities. By the end of this module, though, you'll know how to develop an external proposal that unites your own vision with the needs of potential clients, so let's get started.