There is no denying that everything has moved online—applications, interviews, communication, meetings, and even trade shows.
Without getting in front of people, how do you tell your story? The answer is with LinkedIn. It’s the ultimate social media platform for professionals, and in this guide, we will cover how to set up your profile and make you stand out on LinkedIn.
LinkedIn is the most professional social media platform you will find. Ninety percent of the content you find on LinkedIn is professionally focused.
In addition to being able to showcase your brand and your current employer brand and keep up on industry news, you can also search for jobs.
LinkedIn has become the new resume. If someone finds you on LinkedIn, what do you want them to see? Before you start posting on LinkedIn, you need to make sure that your profile is set up correctly and your content is ready for prime time. Remember, as you start sharing, the algorithm will start to show people your content, so you want to ensure you make the right first impression.
A year ago I would have told you to avoid anything personal on LinkedIn, but it appears the lines are now blurring. I would tell you to post to your level of comfort, but it’s OK to share personal things, especially if they can be brought into a work post. For example, sharing about how your employer supports you being a working parent. Or how your employer has enabled you to go back to school.
However, I do not recommend posting anything controversial. If you have to think about whether you should post or not, you probably shouldn’t.
LinkedIn is what many people will find first when they look for you, so make it great. Make yourself stand out and make your profile a place that people keep coming back to.
I recommend that you review my Developing Digital Fluency Course. It will help you understand how to speak a digital language and communicate successfully with both customers and internal stakeholders.