Content by Jillian Kaplan
            
            
          Blog Post
                Jillian Kaplan on why orgs need equity and upskilling access
                May 17, 2023
                Blog Post
                LinkedIn for Professionals
                Nov 16, 2020
                Blog Post
                Product Marketing in a Digital World
                Nov 16, 2020
                Blog Post
                Digital Product Launches
                Nov 10, 2020
                Blog Post
                Successful Virtual Customer Engagement
                Nov 10, 2020
                Blog Post
                Successful Digital Trade Shows
                Nov 10, 2020
                Blog Post
                Effective Media and Social Media for Product Managers
                Nov 3, 2020
                Blog Post
                Create and Validate Themes Using Data
                Sep 9, 2020
                Blog Post
                Using Analogy in Product Strategy
                Aug 31, 2020
                Blog Post
                Mapping Customer Journeys
                Aug 31, 2020
                Blog Post
                Validating Problems with Reporting and Research
                Aug 31, 2020
                Blog Post
                Understanding Customer Needs, Journeys, and Problems to Identify Opportunities
                Aug 28, 2020
                Blog Post
                Craft and Execute a Research Plan
                Aug 27, 2020
                Blog Post
                Creating Customer-Centered Solutions Based on Primary and Secondary Data
                Aug 27, 2020
                Blog Post
                Validating and Prioritizing Core Problems and Opportunities
                Aug 23, 2020
                Blog Post
                Creating Personas Based on Customer Needs and Pain Points
                Aug 23, 2020
                Blog Post
                Evaluating Products for Market Fit
                Aug 21, 2020
                Blog Post
                Formulating a Product Strategy and Roadmap
                Aug 19, 2020
                Blog Post
                Conducting Effective Customer Interviews and Observations
                Aug 19, 2020
                Blog Post
                Storytelling to Create Collaborative Solutions
                Aug 19, 2020
                Blog Post
                Using Key Performance Indicators to Guide Investment Decisions
                Aug 11, 2020
                Blog Post
                Conducting Competitive Analysis to Beat the Competition
                Aug 11, 2020
                Blog Post
                Adapting Product Vision and Strategy to Changing Marketing Conditions
                Aug 6, 2020
                Blog Post
                Creating a Strategy with Evidence
                Aug 6, 2020
                Blog Post
                B2B versus B2C Product Marketing
                Aug 6, 2020
                Blog Post
                Working with Product Marketing on Social Media Marketing Plans
                Aug 5, 2020
                Blog Post
                Collaborating on Product Launch Marketing Plans
                Aug 5, 2020
                Blog Post
                Identifying Different Types of Product Users
                Jul 31, 2020
                Blog Post
                Data Gathering to Create Customer-Focused Solutions
                Jul 27, 2020
                Blog Post
                Evolving Strategy as Markets Evolve
                Jul 27, 2020
                Blog Post
                Aligning Company and Product Mission, Vision, and Strategy
                Jul 23, 2020
                Blog Post
                Working Together to Effectively Problem Solve
                Jul 23, 2020
                Blog Post
                Conducting Effective Surveys
                Jul 23, 2020
                Blog Post
                Five Tips for Actively Listening to Stakeholders and Customers
                Jul 23, 2020
                Blog Post
                Internal Collaboration for User Insights
                Jul 23, 2020
                Blog Post
                Five Tips for Time Management
                Jul 22, 2020
                Blog Post
                An Impactful Product Manager's Career Vision
                Jul 16, 2020
                Blog Post
                Developing a Product Management Philosophy
                Jul 15, 2020
                Blog Post
                Innovation as a Key to Customer Success
                Jul 15, 2020
                Blog Post
                Product Management Opportunities
                Jul 14, 2020
                Blog Post
                5 Principles of Customer Success and What They Mean for Product Design
                Jul 8, 2020
                Blog Post
                5 Principles of Finance that Matter to Product Design
                Jul 8, 2020
                Blog Post
                Product Design and Marketing
                Jul 1, 2020