Social media is not just for teenagers anymore, it is for everyone. Especially in a COVID world, it is where people are going for information, and it's under-utilized by companies.
Most companies have not even let people go back into an office, let alone started meeting with customers in person. One-on-one communication with current customers and internal stakeholders is happening via various online meeting tools, but how are you getting new leads and piquing the interest of new customers? The answer is through online platforms like social media.
It is definitely a shift in culture to get your stakeholders to start sharing on social media, however it needs to become part of what is done on a daily basis. Even as a things start to open up (and who knows when that will be) businesses will come to realize they don’t need to do as much in person as they thought. A lot of technology companies are performing just as well without paying out so much for travel and the time it takes to do the actual travel.
Businesses will likely cut down on travel and expense budgets, trade shows, and in-person internal and customer meetings. Social media via corporate handles and personal handles are going to be a huge part of launch campaigns. Social media will evolve and expand as it becomes an even bigger part of how the world communicates.