Description
Course info
Level
Intermediate
Updated
Jan 8, 2021
Duration
1h 23m
Description

As a project manager, gathering insights into building a better product which fulfills stakeholder needs is essential. In this course, Conducting Stakeholder Interviews and Surveys, you will learn how to utilize interviews and surveys to better understand stakeholder needs and motivations, and input these insights into the product lifecycle. First, you will learn why companies need to invest time and effort in researching user and stakeholder needs. Next, you will see how to plan, screen, and prepare for interviewing these stakeholders and sending surveys. Finally, you will explore how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams. When you are finished with this course, you will have the skills and knowledge of being able to utilize interviews and surveys to make products which truly understand your user and stakeholder needs to make them successful.

About the author
About the author

Renga is a product manager and a digital experience leader with deep expertise in strategy, research and design across multiple digital products for clients across the globe.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hello. My name is Renga. I'm a product manager, and welcome to my course, Conducting Stakeholder Interviews and Surveys. Now all of us agree that knowing your customers well can help you build better apps and better products. But not all of us understand how to get to know our customers and do research activities. If that's your top concern, you are in the right place. I will take care of you and help you understand research in simple terms and also show you how to conduct research, but without any jargon involved. I will explain how we set up customer interviews and surveys and give you insider tips and tricks to do customer research like you have been doing it for years. Finally, I will also show how to make sense of all the data that you accumulate through this research and present it to your executives very confidently. Some of the major topics that we will cover include understanding why is research important, how can you plan for research activities, how many people should you send out your survey to, and how to convince your boss that conducting research is a great idea. I hope you will join me on this journey to learn stakeholder research at Pluralsight. Thank you. I'm looking forward to meet you.