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Email Studio in Salesforce Marketing Cloud

by Baneen Qazi

Email Studio is a powerful tool that allows you to build and send personalized emails. This course will teach you how to configure admin settings and manage data, in order to run smart and efficient marketing campaigns in Salesforce Marketing Cloud.

What you'll learn

Email Studio in Marketing Cloud is a powerful tool, but it has lots of moving parts that you’ll need to master before you can build and send personalized emails. In this course, Email Studio in Salesforce Marketing Cloud, you’ll learn to configure Email Studio, manage data, and send your first email. First, you’ll explore the Admin settings to set up sender and reply information. Next, you’ll discover how to create and filter data extensions and lists in Email Studio. Finally, you’ll learn how to build, send, and track an email. When you’re finished with this course, you’ll have the skills and knowledge of Email Studio needed to run smart and efficient email marketing campaigns.

About the author

Baneen has over 5 years of experience in the marketing automation space and is an expert in Salesforce Marketing Cloud and Pardot. She has worked with industry-leading SMEs and enterprise businesses to deliver personalised customer journeys. With a data driven focus and a passion for customer-centric solutions, Baneen specialises in delivering architecturally sound Marketing Cloud solutions, including Interaction Studio to drive ROI. In her spare time, she enjoys cuddling her cat, playing the ... more

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