Baneen has over 5 years of experience in the marketing automation space and is an expert in Salesforce Marketing Cloud and Pardot. She has worked with industry-leading SMEs and enterprise businesses to deliver personalised customer journeys. With a data driven focus and a passion for customer-centric solutions, Baneen specialises in delivering architecturally sound Marketing Cloud solutions, including Interaction Studio to drive ROI. In her spare time, she enjoys cuddling her cat, playing the taiko drums and is learning to figure skate!