A highly technical, marketing technology solutions architect with 7 years of experience. Baneen has worked with industry-leading SMEs and enterprise businesses to create and develop marketing automation solutions and roadmaps in line with business requirements. With a data-driven focus and a passion for customer-centric solutions, Baneen specializes in designing and delivering architecturally robust solutions across Marketing Cloud, Personalization, and CDP. In her spare time, she enjoys cuddling her cat, playing the taiko drums and is learning to figure skate!