What you'll learn

A bad sender reputation can cause deliverability issues that result in your emails not reaching as many people as you would like. Maintaining high deliverability is the best way to make sure your email marketing efforts aren’t going to waste. In this course, Deliverability in Salesforce Marketing Cloud, you’ll learn how to build a strong sender reputation and maintain deliverability. First, you’ll explore the Sender Authentication Package, which allows you to brand customer-facing assets in Marketing Cloud. Next, you’ll discover IP warming, and how to create a strategy that’s fit for your organization’s unique needs. Finally, you’ll learn about the different best practices that can help you maintain a strong sender reputation. When you’re finished with this course, you’ll have the skills and knowledge of deliverability management needed to get your Marketing Cloud setup right the first time, and protect your domain from spam complaints and blacklists.