Deliverability in Salesforce Marketing Cloud

by Baneen Qazi

Deliverability is the key to ensuring you are reaching as much of your audience as possible. This course will teach you how to build a strong sender reputation and maintain high email deliverability for your Salesforce Marketing Cloud domain.

What you'll learn

A bad sender reputation can cause deliverability issues that result in your emails not reaching as many people as you would like. Maintaining high deliverability is the best way to make sure your email marketing efforts aren’t going to waste. In this course, Deliverability in Salesforce Marketing Cloud, you’ll learn how to build a strong sender reputation and maintain deliverability. First, you’ll explore the Sender Authentication Package, which allows you to brand customer-facing assets in Marketing Cloud. Next, you’ll discover IP warming, and how to create a strategy that’s fit for your organization’s unique needs. Finally, you’ll learn about the different best practices that can help you maintain a strong sender reputation. When you’re finished with this course, you’ll have the skills and knowledge of deliverability management needed to get your Marketing Cloud setup right the first time, and protect your domain from spam complaints and blacklists.

About the author

Baneen has over 5 years of experience in the marketing automation space and is an expert in Salesforce Marketing Cloud and Pardot. She has worked with industry-leading SMEs and enterprise businesses to deliver personalised customer journeys. With a data driven focus and a passion for customer-centric solutions, Baneen specialises in delivering architecturally sound Marketing Cloud solutions, including Interaction Studio to drive ROI. In her spare time, she enjoys cuddling her cat, playing the ... more

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