Journey Builder and Automation Studio in Salesforce Marketing Cloud

by Baneen Qazi

Journey Builder and Automation Studio allow you to automate your digital communications strategy. This course will teach you how to build 1-to-1 customer journeys at scale, and provide a more timely, personalized customer experience.

What you'll learn

Every marketer experiences tedious, manual processes at some point in their career. Manually importing data and scheduling emails can result in a lot of lost time and money, which would be better spent elsewhere. In this course, Journey Builder and Automation Studio in Salesforce Marketing Cloud, you’ll learn how to build and automate cross-channel experiences that will help you get closer to your customers. First, you’ll explore the different types of activities available in Automation Studio and how to build and maintain automations. Next, you’ll discover the entire journey creation process. You’ll learn how to define your data entry source, build decision-based paths, configure goals, and test your journey. Finally, you’ll learn about typical use cases of journey builder for enterprise companies that you can apply to your organization. When you’re finished with this course, you’ll have the skills and knowledge of Journey Builder and Automation Studio needed to build, test and execute 1-to-1 journeys at scale, and provide a more timely, personalized customer experience.

About the author

Baneen has over 5 years of experience in the marketing automation space and is an expert in Salesforce Marketing Cloud and Pardot. She has worked with industry-leading SMEs and enterprise businesses to deliver personalised customer journeys. With a data driven focus and a passion for customer-centric solutions, Baneen specialises in delivering architecturally sound Marketing Cloud solutions, including Interaction Studio to drive ROI. In her spare time, she enjoys cuddling her cat, playing the ... more

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