Expanded Library

Interacting with Studios & Builders in Salesforce Marketing Cloud

by Baneen Qazi

It can be hard to know which of the many studios and builders are suitable for your business. This course will teach you what each one is capable of, so you can make an informed decision and ensure Marketing Cloud meets your business requirements.

What you'll learn

Marketing Cloud has so many different studios and builders that it can be hard to know which ones are suitable for your business. In this course, Interacting with Studios & Builders in Salesforce Marketing Cloud, you’ll learn what’s possible with each of these tools. First, you’ll explore extension products such as Interaction Studio and Datorama. Next, you’ll discover Marketing Cloud’s unique mobile SMS and push functionality. Finally, you’ll learn about the digital advertising offering within Marketing Cloud. When you’re finished with this course, you’ll have all the knowledge of Marketing Cloud studios and builders needed to make a decision as to which products best fit the needs of your business.

Table of contents

Course Overview
Understanding Marketing Cloud Advertising and Google Analytics Integration
Understanding Marketing Cloud Customer Data Platform
Understanding Marketing Cloud Personalization
Understanding Marketing Cloud Intelligence

About the author

Baneen has over 5 years of experience in the marketing automation space and is an expert in Salesforce Marketing Cloud and Pardot. She has worked with industry-leading SMEs and enterprise businesses to deliver personalised customer journeys. With a data driven focus and a passion for customer-centric solutions, Baneen specialises in delivering architecturally sound Marketing Cloud solutions, including Interaction Studio to drive ROI. In her spare time, she enjoys cuddling her cat, playing the ... more

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