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Interacting with Studios & Builders in Salesforce Marketing Cloud

by Baneen Qazi

It can be hard to know which of the many studios and builders are suitable for your business. This course will teach you what each one is capable of, so you can make an informed decision and ensure Marketing Cloud meets your business requirements.

What you'll learn

Marketing Cloud has so many different studios and builders that it can be hard to know which ones are suitable for your business. In this course, Interacting with Studios & Builders in Salesforce Marketing Cloud, you’ll learn what’s possible with each of these tools. First, you’ll explore extension products such as Interaction Studio and Datorama. Next, you’ll discover Marketing Cloud’s unique mobile SMS and push functionality. Finally, you’ll learn about the digital advertising offering within Marketing Cloud. When you’re finished with this course, you’ll have all the knowledge of Marketing Cloud studios and builders needed to make a decision as to which products best fit the needs of your business.

Table of contents

Course Overview
Understanding Marketing Cloud Advertising and Google Analytics Integration
Understanding Marketing Cloud Customer Data Platform
Understanding Marketing Cloud Personalization
Understanding Marketing Cloud Intelligence

About the author

A highly technical, marketing technology solutions architect with 7 years of experience. Baneen has worked with industry-leading SMEs and enterprise businesses to create and develop marketing automation solutions and roadmaps in line with business requirements. With a data-driven focus and a passion for customer-centric solutions, Baneen specializes in designing and delivering architecturally robust solutions across Marketing Cloud, Personalization, and CDP. In her spare time, she enjoys cuddli... more

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