GDPR and Privacy Compliance in Salesforce Marketing Cloud
Managing your contacts effectively has grown in importance with the GDPR setting a new standard for data protection. This course will teach you how to manage consent, limit data retention and honor delete requests in Marketing Cloud.
What you'll learn
The EU General Data Protection Regulation (GDPR) went into effect in 2018, and is the toughest privacy and security law in the world. The GDPR gives individuals the right to request deletion of their personal data - also known as the ‘right to be forgotten.’
The GDPR has set a new standard for data privacy and is often used as a guideline, even for organizations operating outside of the EU.
In this course, GDPR and Privacy Compliance with Salesforce Marketing Cloud, you’ll learn how to implement best practices for managing customer data. First, you’ll explore the laws and regulations that govern the use of data in Salesforce Marketing Cloud. Next, you’ll discover how to manage consent and limit data retention through the use of send classifications, unsubscribe functionality and data retention policies. Finally, you’ll learn how to restrict and delete contacts from Salesforce Marketing Cloud. When you’re finished with this course, you’ll have the skills and knowledge needed to manage contacts in Marketing Cloud for compliance with the strictest data privacy regulations.