GDPR and Privacy Compliance in Salesforce Marketing Cloud

Managing your contacts effectively has grown in importance with the GDPR setting a new standard for data protection. This course will teach you how to manage consent, limit data retention and honor delete requests in Marketing Cloud.
Course info
Level
Intermediate
Updated
Mar 20, 2021
Duration
46m
Table of contents
Description
Course info
Level
Intermediate
Updated
Mar 20, 2021
Duration
46m
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Description

The EU General Data Protection Regulation (GDPR) went into effect in 2018, and is the toughest privacy and security law in the world. The GDPR gives individuals the right to request deletion of their personal data - also known as the ‘right to be forgotten.’

The GDPR has set a new standard for data privacy and is often used as a guideline, even for organizations operating outside of the EU.

In this course, GDPR and Privacy Compliance with Salesforce Marketing Cloud, you’ll learn how to implement best practices for managing customer data. First, you’ll explore the laws and regulations that govern the use of data in Salesforce Marketing Cloud. Next, you’ll discover how to manage consent and limit data retention through the use of send classifications, unsubscribe functionality and data retention policies. Finally, you’ll learn how to restrict and delete contacts from Salesforce Marketing Cloud. When you’re finished with this course, you’ll have the skills and knowledge needed to manage contacts in Marketing Cloud for compliance with the strictest data privacy regulations.

About the author
About the author

Baneen is a marketing automation consultant with years of Salesforce experience. She is passionate about helping businesses deliver the right message at the right time by the right channel.

More from the author
Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hello. Welcome to my course on GDPR and Privacy Compliance with Salesforce Marketing Cloud. My name is Baneen, and I'm a marketing automation consultant. Managing your contacts effectively has grown in importance with the GDPR setting a new standard for data protection. Working with clients, I've found that data privacy can sometimes be overlooked in an organization's marketing strategy. So I'm excited to bring you this course, which covers the requirements outlined by GDPR and CAN‑SPAM, how to manage consent and limit data retention, as well as everything you need to know in order to delete contacts. By the end of this course, you'll be able to manage contacts in Marketing Cloud for compliance with the strictest data privacy regulations. I hope you'll join me on this journey with the GDPR and Privacy Compliance with Salesforce Marketing Cloud course at Pluralsight.