Description
Course info
Rating
(174)
Level
Intermediate
Updated
Mar 28, 2013
Duration
1h 5m
Description

In the first module of this course, you'll learn some of the basics of search engine optimization--what can affect rankings, what is important to do, and what not to do. In the second and third modules, you'll learn to implemement some of what you learned in both ASP.NET MVC and ASP.NET WebForms, respectively. By the end of this course, you'll have an understanding of how important top rankings are, and ideas to begin travelling the road to success.

About the author
About the author

Rich has been active with the Microsoft web technologies since 2001, primarily building data driven and e-commerce websites. As a Senior Software Engineer at Quicken Loans, Rich focuses on integration services and web-based line-of-business applications.

Section Introduction Transcripts
Section Introduction Transcripts

SEO with ASP.NET MVC
Hi all and thanks for watching. This is the second module in our SEO overview and we'll discuss SEO with ASP. net MVC. In this module, we'll look at some specific ways we can make ASP. MVC more SEO friendly. This module is meant to complement the first module and I'll refer to the previous module several times, so be sure to watch that if you haven't done so already. Because of its routing engine and saving of sessions state, ASP. net MVC does not suffer from any of the URL and page-size problems, which plagued ASP. net web forms. In fact, ASP. net MVC is very search engine friendly, so as long as you're not doing anything weird with your page routes, you're off to a great start just using it. In this module, we'll discuss how IIS itself can be used to improve SEO. We'll then look at how navigation can be used to improve SEO and how to redirect requests for pages which have moved. Finally, we'll look at a few ways to manipulate page properties to aid in SEO efforts. This module, especially the IIS portion, will have some crossover with the ASP. net web forms module, but MVC and web forms are very different under the hood, so the majority of each module is different.

SEO with ASP.NET WebForms
Rich Dudley: Hi. This is Rich Dudley. Thanks for watching. In this module, we'll look at some specific ways we can make ASP. NET web forms more SEO-friendly by providing a programmatic solution to some of the techniques we covered in the first module. This module is meant to complement the first module, and I'll refer to it several times. Be sure to watch that module if you haven't done so already. If you watch the MVC module, you'll see some content that nearly identical as well. IIS in some aspects or ASP. NET are identical between the two technologies. Here we'll start by discussing how IIS itself can be used to improve SEO. Next, we'll look at how a site's navigation can be used to improve SEO and how to redirect requests for pages which have moved. Finally, we'll look at a few page properties which are specific for SEO that we can manipulate programmatically.