Rich is a Senior Software Engineer for Quicken Loans, supporting Marketing via the Microsoft stack. Rich has been using Microsoft technologies to build data driven and e-commerce websites since 2001. Rich and his wife are known throughout the floral industry for their adoption and use of technology to expand their florist business. Rich holds an MS in molecular biology, and his work prior to software development includes surviving cholera and purifying radioactive neurotoxins. Rich is also a co-leader of the Pittsburgh .NET User Group, an ASP Insider and a Packt author.