UX Research


UX Research

Authors: Sandra Gonzalez, Krispian Emert, Justin Buehler, Jeff Hurd

UX research gathers user information by using a variety of qualitative and quantitative methods, including interviews, contextual inquiries, diary studies, personas, card sorting,... Read more

What You Will Learn

You will learn the critical steps needed to provide valuable research and use it to formulate a UX design strategy.


Basic computer skills


Learn how to properly plan for working on a UX project. Define a strategy that you will use as a foundation for your project.

UX Strategy Fundamentals

by Sandra Gonzalez

Oct 10, 2019 / 3h 40m

3h 40m

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Think for a moment what makes the top five apps on your phone so unique. Is it the incredible back-end system that supports them? Is it the fact that the system is operating at 99.999% reliability and they got the load balancing right? Alternatively, is it how it makes you feel and the meaning that it brings within the context of your day-to-day? In this course, UX Strategy Fundamentals, you'll learn how the user experience design can shape the customers' experience. First, you'll discover the building blocks of a UX strategy definition. Next, you'll explore the skill sets necessary to develop a UX strategy. Finally, workshops will expose you to different methods to develop a Minimum Awesome Product (MAP). By the end of this course, you'll know the best way to deliver a UX strategy for a successful project. Software required: None.

Table of contents
  1. Course Overview
  2. Harnessing UX Strategy
  3. Setting up the Foundations for a UX Strategy
  4. Turning UX Strategy into a Team Sport
  5. Workshopping Your Way into a Solid UX Strategy
  6. Going beyond a Minimum Viable Product
  7. Delivering the UX Strategy


An important step to developing the proper strategy is researching your users, understanding their needs and analyzing that research to put together a proper plan.

Conducting UX Research

by Krispian Emert

Dec 20, 2019 / 1h 20m

1h 20m

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We all want to create “intuitive” and “delightful” experiences. These are easy words to say, but actually shipping a product that is intuitive and delightful is very difficult to accomplish.

I will teach you what we mean by intuitive, delightful experiences, and the importance of doing UX Research.

In this course you will learn when to do UX Research and how UX Research fits into the product development timeline. We’ll also cover UX Research techniques, and when is the best time to do each technique.

Along the way, together we will conduct research on a hypothetical app using easy, common-sense techniques that anyone can do.

Table of contents
  1. Course Overview
  2. Intro: Why Do You Do UX Research?
  3. When to Do UX Research
  4. UX Research Techniques
  5. UX Research Deliverables

UX Research Analysis

by Justin Buehler

Oct 8, 2019 / 1h 2m

1h 2m

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Understanding user behaviors, attitudes, and motivations is key to designing seamless experiences across multiple touchpoints for customers.

In this course, UX Research Analysis, you’ll learn how to conduct user research and data analysis to improve user experience on websites and mobile apps.

First, you will learn how to complete a web metrics analysis using analytics software. Next, you'll explore the difference between quantitative and qualitative UX research methods and how each is used to conduct competitor research for a SWOT analysis. Next, you'll learn how to visualize customer mental models using card sorts, personas, and customer journey maps. Finally, you’ll discover how to test and evaluate the usability of products and services based on interface design principles and usability standards. 

When you’re finished with this course, you’ll have a foundational knowledge of UX research methods and data analysis techniques to improve user experience.

Software required: None required, but applications discussed and recommended in course include Google Analytics, Google Optimize or Optimizely, and Hotjar.

Table of contents
  1. Course Overview
  2. User Experience Analytics
  3. User Research Methods
  4. User Models and Maps
  5. User Evaluation Methods
  6. Course Review


To get a better understanding of your user and how they interact with your product or service, it’s critical to allow them the time to use and experiment with your product and provide you with valuable feedback on what works and what doesn’t.

UX User Testing

by Jeff Hurd

Aug 13, 2019 / 2h 25m

2h 25m

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When making design decisions, the most efficient way to work is building in cycles of user testing. Don’t spend engineering resources to test out new designs, start with user testing and streamline your application’s UX before writing a single line of code. In this course, UX User Testing, you will learn foundational knowledge of conducting user testing sessions. First, you will learn how to develop a plan for your user test. Next, you will discover the difference between moderated and unmoderated user testing. Finally, you will explore how to run a focus group. When you’re finished with this course, you will have the skills and knowledge of UX User Testing needed to analyze the data to make informed business and design decisions.

Table of contents
  1. Course Overview
  2. Developing a Plan for Your Usability Test
  3. Moderated vs. Unmoderated User Testing
  4. Tree Testing
  5. A/B Testing
  6. Focus Groups
  7. Beta Testing
  8. Moderating User Testing
  9. Analyzing User Testing Data
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