Jonathan Greiner is our Optimization Guru here at Pluralsight. He started his career in various capacities of the eCommerce world where he found a special interest in evidence based marketing, specifically conversion optimization. Achieving optimal results comes naturally to Jonathan, as evidenced by his tendency to drive on a quarter-tank of gas in order to cut weight and optimize MPG, and the fact that he split tests golf balls for maximum distance. This lifelong quest for discovering ideal outcomes has led Jon to obtain extensive experience with Adobe Analytics, Target, and Optimizely.