A senior digital analytics consultant experienced in architecting analytics solutions for enterprise organisations. A particular love for ecommerce implementations for global retail brands. Diverse experience in analysis, implementation and optimization. Can design and implement analytics using a wide variety of tag management systems and develop front-end optimizations solutions such as AB tests and product recommendations. Ability to maintain and upgrade current systems, migrate analytics solutions to another tech stack, and design solutions from the ground up choosing the tech stack combination which is best for the organisation. I enjoy leading analytics teams to implement solutions to the highest standard and provide high quality analytics services. An excellent knowledge of privacy legal frameworks and technologies and how they impact the organisations data.