Roan Bear implemented her first salesforce web-2-lead form in 2003, and was astounded that marketing metrics could be measured! She got her first developer org on June 10, 2005, and yes, she keeps it with that year’s UI because she’s that type of geek. She received one of the first certifications salesforce offered, the Authorized Partner certification, and today holds multiple salesforce certifications. In 2010, she co-founded Full Circle Insights, a marketing analytics company and Salesforce ISV. She was part of the team that designed its first fully native product and is a contributor to two patents as part of that product’s design. She works on the salesforce platform because it’s still fun after all of these years, and she loves the community. Roan volunteers with several non-profits focused on salesforce education, careers and mentoring. She has presented at many salesforce community events and twice at Dreamforce.