Inside Strategies for Growing Your Userbase

You've created your first app or website. Now what? In this course Jesse Stay shows you inside tips you can use to grow a userbase significantly for little to no money.
Course info
Rating
(52)
Level
Beginner
Updated
Jul 25, 2013
Duration
2h 34m
Table of contents
Introduction
Learning Strategies for Growing Your Userbase
Baking in Social Design
Letting the World Know About Your App
Fishing Where the Fish Are - Page Strategy
Advertising - Google, Facebook, and Twitter (Oh My!)
SEO - Ranking Well in Search and Social
Description
Course info
Rating
(52)
Level
Beginner
Updated
Jul 25, 2013
Duration
2h 34m
Description

Jesse Stay, author of this course, created his first app with visions of getting a lot of users and making a lot of money, only to get there and realize he didn't know what to do to get those users. This course follows Jesse's adventures to grow those users and shares many lesser-known secrets that give developers the advantage over marketers in promoting their apps. This course will teach you everything you need to know to promote your app and grow a userbase in the thousands to millions.

About the author
About the author

Jesse is a speaker, author, developer, and entrepreneur. He wrote four books on social technologies, and was named one of 20 developers to follow by Entrepreneur Magazine. Jesse manages social media accounts in the hundreds of thousands of fans. Jesse currently leads social strategy for The Church of Jesus Christ of Latter-day Saints, and consults for companies big and small.

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Section Introduction Transcripts
Section Introduction Transcripts

Learning Strategies for Growing Your Userbase
Growing your user base is actually easier than it may seem. There are so many options that you may feel overwhelmed by what is available. Do I start a blog? Do I create a Facebook page? How do I approach tech bloggers? What other options are available? This module will get you going and answering all these questions, and then I'll dive deeper in the modules to come. Let's get going. So, why should you watch this module? Well, to start this module is going to give you a series of ways you can use to promote your application. I hope is that when you're finished with this module, you'll have a much better understanding of all the different ways you have available to promote your application. You'll also come away with the, from this module with the basic knowledge of blogging, Google+, Facebook, Twitter and other platforms available to you to promote your app. My favorite part, you'll get a greater knowledge of what social design is and how you can think socially as you build your application. I'll tell you what those two letters pr mean, and I'll show you how you as a developer can develop a pr, a marketing strategy for your application. Something that used to be intimidating to me, I'll show you a few different types of advertising and you'll learn the basics of getting started in advertising. And lastly, I'll show you what marketing is. You'll learn why not to be scared of it and I think by the end, you'll realize that you can be much more valuable as a developer if you have just a few marketing skills under your belt. So, let's start from the beginning.

Baking in Social Design
You'll hear this over and over again in my courses. One of the most effective things you can do as a developer with social media is to bake social right into your design. This means creating experiences that bring a person's close friends and family right into the experience and allowing people to see people they are familiar with the entire way. A well designed social experience will have your users constantly discovering new things on the site and in your app because they are now discovering through their friends, rather than what you, the app creator, wants them to see. This puts them in control of the experience making a happier audience and one that wants to stick around much longer. In this module, I'm going to talk in detail about social design and how you can get rid of the lonelies and start thinking socially with every new app you create.

Letting the World Know About Your App
When I build my first app I actually intended to make money from years ago I really had no idea what I was getting myself into. I had built this cool app and wanted to get people to start using it but I had this fast world in front of me and no way to tell them about it. I was quite lost. This module is going to show you how to get an audience for you app outside of just social media. I'll show you how to get the tech press interested in your apps and how to improve your voice online.

Advertising - Google, Facebook, and Twitter (Oh My!)
For me as a developer, advertising is a bit of a scary topic. There are so many options out there, and I know, at least when I built my first business, I didn't know where to start. It really took stepping out and just doing it to really learn about advertising. Fortunately, I did have a little experience in Google AdWords from some apps I build around the platform earlier in my career. So, I used that to get out and actually apply the things I was building for. In this module, I want to show you the things I learned about advertising and give you some very strong tips on how you can do it for cheap. Specifically, I'm going to stick to Google search AdWords, er, Google search ads through AdWords, as well as Facebook and Twitter ads. I hope I can at least teach you a little tips of success I've learned over the years.

SEO - Ranking Well in Search and Social
The last element you will want to know in order to build users and audience for your app is figuring out how to grow a presence in search engines. There's a lot of technique in figuring out how to position your app to appear in as many places as possible on search engines. I wanted to spend a little time focusing on a few quick tips you can use to rank well in search. On top of search, there are also a few techniques, some which I've touched on, which will help you rank Well in the news feed of people that subscribe to you on social networks. This in and of itself is a form of optimization I thought to be fitting for this module. In this module, you'll learn all you need to get your app and any content related to your app ranking well anywhere on the web.