Product Management: Exploring Stakeholder Needs


Product Management: Exploring Stakeholder Needs

Authors: Natalie Masters, Lauren Gray, Jonathan Lovatt-Young, Ada Epistatu, Oghenevovwero Enyoyi, Dave Masom, Megan Andrew

Exploring Stakeholder Needs is designed for Product Managers to experience the key research skills required to ship products as a team within a large, complex organization... Read more

What You Will Learn

  • Key research skills to ship product


  • Design Thinking
  • Soft Skills
  • Problem-solving
  • Communication
  • Collaboration
  • Empathy

Product Discovery and Envisioning

This path will teach you how product managers use discovery to learn and communicate the value proposition for their products.

Exploring Product Discovery Foundations

by Natalie Masters

Aug 17, 2020 / 59m


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Every product manager needs to understand and be able to articulate the value their product delivers. What problem are you solving? Who are you serving? And what’s the measurable value of the product you’re delivering?

In this course, Exploring Product Discovery Foundations, you will learn to use product discovery to ask the right questions, discover who your customer is, understand and communicate their needs, and establish a value proposition for your product, aligned to overall business goals.

First, you’ll discover how the product approach enables teams to deliver the right product for the right market at the right time. Next, you’ll explore a case study in product management and learn how product discovery helps to validate - or invalidate - your assumptions. Then, you’ll apply your understanding as you consider a second case study from the perspective of a product manager. Finally, you’ll reflect on ways product discovery can help you deliver the most valuable products possible. By the end of this course, you’ll have the skills and knowledge to define your customers, their wants, and needs, so you can collaborate with your team and stakeholders to deliver real solutions.

Table of contents
  1. Course Overview
  2. Exploring the Product Approach
  3. Exploring Product Discovery
  4. Case Study Walkthrough
  5. Reflect and Apply
  6. Putting It All Together

Exploring Envisioning Outcomes

by Lauren Gray

Nov 25, 2020 / 55m


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One of the biggest mistakes product managers make is focusing on delivering outputs instead of outcomes. In this course, Exploring Envisioning Outcomes, you’ll learn to set a product strategy that is focused on outcomes, not outputs. First, you’ll explore creating a product strategy that aligns to your business’ strategy. Next, you’ll discover the importance of understanding your customer’s jobs to be done along with the problem space you are working in. Finally, you’ll learn how to assess opportunities and align them to outcomes. When you’re finished with this course, you’ll have the skills and knowledge of product strategy and assessing opportunities, which is needed to deliver outcomes effectively.

Table of contents
  1. Course Overview
  2. Aligning to Outcomes
  3. Understand the Problem Space
  4. Define the Problem Space
  5. Assess Opportunities
  6. Envision Outcomes

Targeting, Observing, and Questioning Stakeholders

Designing for goals and using the appropriate insight methods can enable you to create a measurable difference. This path will teach you how to put the customer at the heart of your product development.

Exploring Targeting Stakeholders

by Jonathan Lovatt-Young

May 14, 2020 / 1h 41m

1h 41m

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Every organization has deeply held beliefs about "how things are done around here". Creating roadmap alignment can be challenging with these ingrained orthodoxies.

In this course, Exploring Targeting Stakeholders, you’ll learn to use insights to galvanize opposing views in the organization, making a measurable difference.

  • First, you’ll explore how to use primary research-created personas throughout a project lifecycle.
  • Next, you’ll discover how to define and manage stakeholders, guiding them through prioritizing requirements.
  • Finally, you’ll learn how to use Action Research to measure and improve your product.
When you’re finished with this course, you’ll have the skills and knowledge of strategic product management needed to align stakeholders to your vision.

Table of contents
  1. Course Overview
  2. Meeting User Goals
  3. Managing Requirements with Stakeholders
  4. Product Improvement with Action Research

Exploring Observing Stakeholders

by Ada Epistatu

Aug 6, 2020 / 1h 5m

1h 5m

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Stakeholders should not only benefit from your work, but you can actually have an awesome collaboration with them and together develop better product versions. Involving your stakeholders in the product development process can become your path to success. In this course, Exploring Observing Stakeholders, you’ll discover an awesome toolkit that gives you all the necessary methods: observation, co-design and diary study to collect relevant input.

First, you will explore the stakeholder types in order to identify the success elements. Next, you will get familiar with the toolkit to study your stakeholders and their input. Finally, you will learn how to apply the mentioned toolkit in order to align a quality and quantity analysis on an actual situation.

When you are finished with this course, you will have the skills and knowledge needed to bring to market an enhanced version of your product.

Table of contents
  1. Course Overview
  2. Stepping into Successful Stakeholders Collaboration
  3. Exploring Your Toolkit
  4. Applying the Methods from Your Toolkit
  5. Analyzing Stakeholders' Input

Exploring Questioning Stakeholders

by Oghenevovwero Enyoyi

Dec 9, 2020 / 37m


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Stakeholders are like the lifeline of the product, without them, we will not have any problem to solve or product to build but it is not enough to know them but how to get value from them is what is key. In this course, Exploring Questioning Stakeholders, you will learn how to get the best value out of your stakeholders to build the right solution using questioning methodology. First, you will understand who your stakeholders are and why the questioning methodology is important. Next, you will learn about the different questioning methods and how we can apply them. Finally, you will learn how to create a summary report of your findings and discoveries and you will also see real life examples of this application. When you are finished with this course, you will have the skills and knowledge needed for stakeholder questioning leading to product validation and value creation

Table of contents
  1. Course Overview
  2. Who Are Stakeholders and Why Question Them?
  3. Getting Started with Questioning Stakeholders
  4. Optimizing Stakeholders’ Input

Positioning Product Metrics

Learn how to evaluate which ideas to bet on and how to quantify the impact of those bets by defining the metrics that matter to your product.

Exploring Positioning Product Metrics

by Dave Masom

Jun 26, 2020 / 1h 11m

1h 11m

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Everyone has ideas but figuring out which are the good ones is hard. In this course, Exploring Positioning Product Metrics, you’ll learn to use metrics to inform the essential decisions you'll make as a product manager, including which problems to solve and what to build. First, you’ll identify the metrics that truly matter for your business: the ones that will guide you to product success. Next, you’ll discover the power of experimentation to iterate on product ideas in a systematic way. Finally, you’ll learn how to test whether your work has delivered the value you intended for your users. When you’re finished with this course, you’ll have the skills and understanding of product metrics needed to power data-driven decision-making for your product and quantify the impact you are having.

Table of contents
  1. Course Overview
  2. Why Metrics Matter
  3. What Makes a Good Metric?
  4. From Insights to Action
  5. Testing with Real Users

Exploring Analyzing and Synthesizing Evidence

by Megan Andrew

Aug 28, 2020 / 56m


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Being able to apply the various methods for practically analyzing evidence are important for professionals in project management, development, Design, Brand, Strategy, etc. In this course, Exploring Analyzing and Synthesizing Evidence, you’ll learn to effectively analyze and synthesize evidence using a Design Thinking approach. First, you’ll explore how to analyze evidence by conducting different methods of data analyses, and creating finding summaries. Finally, you’ll learn how to synthesize evidence in order to create design principles, journey maps, service design blue prints and experience flows. When you’re finished with this course, you’ll have the skills and knowledge of analyzing and synthesizing evidence needed to fully understand user needs which will enable you to create successful, customer centric products.

Table of contents
  1. Course Overview
  2. Getting the Most Out of Your Evidence: Analyzing Evidence
  3. Synthesizing Evidence
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