Alfredo Aponte is the UX Director at North Kingdom, an international creative agency from Sweden that helps organisations create emotional connections between people and brands. His work focuses on user-centric solutions that bridge design and innovation together in effort to create beautiful experiences. Alfredo's professional experiences has moved across various media platforms, both physical and digital, allowing him to play a key role in the product development processes and brand experiences. He has been fortunate to work on an international level, with clients such as HP, Google, LEGO, Raymond Corporation, MAKO Surgical, Adidas, Disney, AT&T, and Warner Bros. It's evident that he takes pride in creating beautiful experiences. Being naturally curious, he's drawn to what is unknown and enjoys the pursuit that it will entail to solve them in creative and innovative ways.
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